Do you know where your Shopify store sales actually come from?

Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use).

It's similar to how much social media is talked up as an email marketing disruptor, but then (not) surprisingly when you look at the results email marketing comes out at 3x more effective at conversions.

Tracking where sales come from (attribution) is one of the most difficult activities in marketing, but it's the linchpin to keep everything moving.

That's why Repeat Customer Insights started analyzing the customer acquisition sources. If it finds that all of your loyal and VIP customers are coming from your POS system or a specific app, you're going to want to prioritize your efforts there.

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Customer acquisition

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