A Repeat Customer Insights customer asked:
In your experience, what has been successful when trying to re-engage with the defected loyal customers?
I've heard of successes with win-back campaigns.
The offer and incentive would depend on your brand (e.g. discount vs freebie) but with loyal customers you might be able to do some kind of VIP-access thing.
One thing to keep in mind though, they might be long-gone so don't despair if the campaign has poor performance. Ideally you'd split it up and measure it in groups (e.g. defected < 3 months ago, 3-6 months ago, 6+).
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based the data you already have. That you can learn who your loyal customers are and who's on their way to competitors.
It comes with a 14-day free trial so you can see how it works before paying.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.