Getting a better view on last year's performance

Yesterday I started doing my own year-end review.

The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue, AOV, etc.

The big metric for me is retention, represented by Repeat Purchase Rate. Since Repeat Customer Insights is a subscription app, tracking how many customers stay around from month-to-month is a key measurement.

It's a key metric for your Shopify store too. If you sell subscriptions it's probably the top metric you're watching. For everyone else, it's important for making sure customer acquisition costs are kept low.

Eric Davis

Segment your customers to find the diamonds in the rough

Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.

Learn more

Topics: Core metrics Repeat purchase rate

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