With Black Friday approaching, have you thought about how you're going to treat your new customers?
The time from when they place their order, until a few days after they receive their package are a critical time for their ongoing behavior. Handle that well and they might convert to a repeat customer. Handle it poorly and well... you've seen what customer behavior can devolve into.
The gold-standard is having a new customer welcome campaign that messages them about how to benefit from their order. Benefit. Not just use or track their order, but actually receive benefits from what they ordered.
I've written about new customer welcome campaigns in past articles.
The important thing now is to have something up and running. Even if it's just a single email, that's going to be much better than most stores. You can always build on it from there.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.