With any customer retention process, you might have ran into a problem with Shopify.
Before you can start any kind of customer retention, you first need to know who your repeat customers are.
Shopify is great at keeping track of customer data, but it doesn't make it easy to find them. Especially when an order is placed.
Visibility is key
Without this visibility into your repeat customers, your retention plan might not even have time to get started.
This represents a critical step in your retention process.
Not only do you need to know what activities you'll be taking, but you also need to know when to start the process.
No matter what you end up doing, knowing that a repeat customer just placed an order is a key point in your timeline.
If you're planning on adding things to the order like a thank you note or free product, this needs to be done before their order is packaged and shipped.
If you're going to follow up with them post-purchase, you need to know when the purchase started.
Checking your Shopify customer list manually will take forever
You could constantly check your customer list in Shopify for new repeat customers. Do you really have time for that? What about customers who are placing their 3rd, 4th, or 10th order? Are you going to be able to recognize them?
The missing piece to your process is a system that will notify you when a repeat customer places an order. This piece will kick-off the entire process for you.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.