The one step that decides if a Shopify customer will become a repeat customer

The other week I was creating Repeat Customer Metric Reviews for three clients. This reminded me of an important time in every customer’s life cycle.

The step between a customer’s first and second order.

This happens between a new customer’s first completed order and a second they haven’t made yet, and it’s a critical critical for two reasons.

  1. It’s the phase with the highest number of customers.

By definition, every one of your customers go into this phase. How they exit is another story.

  1. Once they enter, there are two potential behaviors: they buy again, or defect and shop elsewhere.

If they buy again you get repeat purchases, a large improvement to their lifetime value, a chance to have a customer for life, and a whole bunch of benefits.

If they defect, you’ll probably never get another order from them. With some luck you’ll still have made a profit on their only order, especially when you account for acquisition costs.

All three stores I was reviewing could benefit from some optimization in this phase.

If you want to see how your store is doing at this key step, Repeat Customer Insights breaks it out very clearly. You can even see it in the screenshots on the App Store (compare the 2nd order metrics to the 3rd).

Are you struggling to grow your repeat purchases? Get help deciding where to optimize your store for retention and repeat customer purchases.

You'll learn about:
  • Why your repeat purchase rate is an excellent measure of your future success
  • How to calculate your repeat purchase rate and average order values
  • Why defining the path of your ideal customer can help you evaluate marketing and retention tactics
  • Why focusing on repeat customers can have an out-sized ROI impact on your revenue
If you're wanting to learn how to guide your retention decisions with metrics and data, this will give you the knowledge and tools that make that happen (and boost your revenue at the same time).