What do Marie Curie, Dr. Frankenstein, and Wile E. Coyote all share?
Experimentation
Marie Curie performed experiments with Radium.
Dr Frankenstein performed experiments with corpses.
And Wile E. Coyote performed experiments with... well, let's just say ACME technology.
Each of them weren't sure of success. Failure was always sitting there, ready to strike.
But they persisted and kept on experimenting.
This attitude is what you need to have with your store.
You should always be experimenting with something. A week shouldn't go by without starting, stopping, or analyzing an experiment.
The majority of those experiments will flop. Mistakes will happen. You'll end up breaking things.
But every now and then, something amazing will happen.
That idea to add a personal note to every order will end up in the hands of a mega-influencer who then mentions it to their 300,000 fans.
Or that product bundle that you just threw together starts outselling each of the individual products. Combined.
These are the experiments that make up for all of the other failures.
Those who never step into the arena are never going to know what could have been.
If you feel like coming up with the ideas for experiments is hard, start by taking a look at what your store is already doing and try to do it better.
Experimenting with your repeat customer funnel can be a highly valuable process and Repeat Customer Insights makes finding these experiments easy. Hell, it pretty much tells you exactly when and where your funnel is weak and what to do to improve it.
Let your inner Wile E. Coyote out. Just remember to never look down.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.