Getting your Shopify products into Google’s Rich Snippets is difficult and complicated.
If you spend a bit of time searching online you’ll find a few places where people share the code that is "supposed" to work.
Just a cut and paste job, right?
It sounds simple but even a minor error can prevent your products from showing up at all. Something as simple as a extra dollar sign in your price will break your chances at Rich Snippets.
I know this because I’ve had to fix broken markup that a leading Shopify SEO app used on my customer’s store. The poor guy was waiting to get Rich Snippets for over a year but because of wrong code, he never got them.
There’s also the risk of completely screwing up your theme.
You can probably guess what types of horror stories happen where someone tries to edit their store’s theme, makes a mistake, which ruins the look of their store, causes sales to plummet, and then they have to quickly find a Shopify Expert to repair the theme — usually at an emergency rate with a steep markup.
That sucks, right?
Messing around with the Structured Data required to to get your products into the search results is hard. With risks ranging from multiple month delays all the way to screwing up your store, you can see why the DIY copy-and-paste-from-the-Internet is probably not a good idea.
A question you should be asking yourself now is: with all these risks, why should I bother with Rich Snippets at all?
Traffic and conversions. That’s why.
Those two things should be enough of a reason to deal with Rich Snippets.
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