As part of JSON-LD for SEO I get asked a lot of Shopify SEO questions, mostly around the idea of getting more traffic to your Shopify store.
SEO is a pretty large topic and there are thousands of different things you can do.
Here’s a short guide that you can use as a starting point for your store.
SEO on Shopify
Shopify actually handles a lot of the on-page SEO, especially when combined with a good theme. The problem is, most people don’t enter enough content into Shopify to actually have good on-page SEO.
What you need to do at a minimum is:
- add SEO titles and descriptions for your Products and Pages
- make sure all of your product images have ALT tags (alternative tags) which are just a textual description of the visual image
- try to write some unique product descriptions of at least 300 words or so (the more the better)
If you do that, you’ll have one half of your SEO working. You can also read though the full SEO guide by Shopify which has a few other pieces.
Structured Data for SEO
JSON-LD for SEO helps with one component of SEO that Shopify doesn’t do a good job with, structured data.
Structured data is a way to organize your page content into specific formats so computer programs can process them. This helps Google and the search engines understand what each of your pages are about.
Most themes have massively broken structured data which is why my app exists.
Shopify and Link Building
The other half of SEO is getting sites to link to you.
This part is more difficult and time consuming but it’s also important. You can start marketing campaigns (e.g. content, social, email) for this which will usually work over the long term. But there’s no real shortcut for this.
Shopify SEO apps
A lot of the SEO apps I’ve seen are just setting those SEO title and description fields for you automatically.
They’re useful and serve a purpose if you have a lot of products/pages/posts but more as automation tools. They’re just not "set-it-and-forget-it" apps that turn on the magic SEO button to get your traffic.
Hint: there is no magic SEO button.
Some apps will scan your store and make SEO suggestions which could be useful if you’re adding a lot of products and pages over time and you need to audit your work.
Advice and done-for-you help
For more advice I can point you to Double Your eCommerce, a Shopify consulting agency run by Kai Davis (no relation), a consultant specializing in helping Shopify store’s grow their traffic.
Kai and Double Your eCommerce have a lot of great SEO resources that can help and he was instrumental in helping me put this short guide together.
What I recommend
My advice, do the minimum I mentioned above in the Shopify SEO section and then pick one way to build links from Kai’s guide on Shopify traffic.
Do both of those consistently and you should start to see improvements in your Shopify store’s SEO.