Once you’ve setup your Shopify store’s JSON-LD, you’re probably wondering when your store will show up differently in the search results.
How long this takes is vague and cloaked in mystery. This is mostly because it depends on how much trust your site has but also because Google doesn’t want people to game the search results.
There are a few steps your site’s going to go through.
1. Adding structured markup to your site
The first step is adding structured markup to your site. You can search for how to set this up (it can be a pain) or you can install JSON-LD for SEO which will do this for you automatically.
2. Google crawls your site and finds the structured markup
As Google crawls your site it will notice your structured markup.
They don’t do anything with your structured markup just yet, besides noting that it’s there.
3. Google begins their analysis
After crawling your site and seeing the structured markup in place, they will begin their analysis of your structured data.
It sounds like they do this on a page-by-page basis over the next week or two.
4. First Rich Snippets appear
Slowly, some pages will start showing up in some search results with Rich Snippets.
Some searches won’t show the Rich Snippet, while others will. It all depends on the page’s trust, quality, and individual search.
5. The disappearing act
After about five days your site may lose all of their Rich Snippets.
Don’t panic if this happens
This seems like a normal part of Google re-adjusting the search results for your Rich Snippets.
It’s important to not change your structured data format during this time or you might delay the final result. You can create new pages, update pages, and update the data inside of your structured data. But you shouldn’t change the format of them.
6. The launch
After a few days of no Rich Snippets, they’ll slowly start to come back over the next eight weeks or so.
At this point you should have what is called "semi-permanent" Rich Snippets. Google will attempt to show any page you have with its Rich Snippet to most searches. Some searches and some pages may not show depending on Google’s algorithm.
When you put it all together, it could take 11 weeks before your site is consistently showing Rich Snippets. Some sites and pages may appear faster, some may be slower.
That sounds like a long-time but if you think about it, it makes sense:
- Google wants to show pages that are the most valuable to their searches.
- Having Structured Data on your site is a way to help Google discover your valuable page content.
- Rich Snippets is a way for Google to promote your best content for you, in a structured way.
If you’re worried and waiting for your site to get Rich Snippets, there is one thing you can do.
You can check your site in Google’s Structured Data Testing Tool to make sure that there aren’t any major errors in your Structured Data.
If it looks good, it’s just a matter of waiting.
P.S. The timeline for anything Google does with their search is a closely guarded secret. The above estimates are based on what people have seen but a) it could change at any time and b) your site may be different.
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