Category: Articles

Growth, what is it good for?

When you’re looking for growth in your Shopify store, be specific about what kind of growth. Adding 1,000s of products that don’t sell is growth, but it’s just costing you resources. Most of the time sales or profit is what you mean by growth but it doesn’t have to be. It could be more people …

Read more

Take advantage of every spare moment

Every time I release or update my Shopify apps, a suite of tests runs on my computer and on a testing server. I do that to make sure nothing breaks, but there’s a side benefit too. That means I get 5-10 minutes of spare time each release, which can happen multiple times per week. Right …

Read more

Hide your newest products to increase your sales

Another homepage copy tip for Shopify stores. If you’re showing your newest/latest products as a collection list on the homepage, remove it. Most new products are unproven with unproven conversions. By showing them on the homepage you’re stealing attention from your best products. If you still want to highlight new products, use some sales copy …

Read more

Simple and honest loyalty offers can be effective

We’re members in a local store’s loyalty program. They sent out an email last week, it was short but it thanked us for supporting them during the pandemic and gave us a small coupon. Nothing groundbreaking or innovative. Just a reason for the email and a simple loyal customer offer. You don’t have to have …

Read more

Send unsolicited samples to your best customers

Free samples are a great way to create interest for products your current customers are unfamiliar with. It could even be a different variant. A new flavor, different color, different material, etc. One thing I rarely see stores doing is to send unsolicited samples to customers. Instead of just talking about your new product, send …

Read more

Start more than what you need

Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven’t. I don’t know if they didn’t like being uprooted and shipped, the area they are planted in, or if …

Read more

Put your best products on display

Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you’d use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle for just a highest sales or …

Read more

I missed my four-year anniversary

I forgot my anniversary last month. Not my wedding anniversary… the anniversary of when I started to write these daily emails. Back in February 2017 I started them as an experiment. At the time I was writing weekly to educate people about topics my Shopify apps help with, but felt like I could be sharing …

Read more

How a giveaway delayed or lost my order

Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready to order a couple of …

Read more