I’ve written how many companies overlook and end up screwing over their long-term repeat customers. Last week another large business screwed over my account. They decided to raise their prices and cut 75% of what features of my plan had. I had the option to pay 50% more for 1/4 of what I had or …
Category: Articles
Stop losing potential repeat customers after their first purchase
Even if you’ve had a slow year so far, there’s still a lot of opportunities to turn it around over the next months. One big hole I see in a lot of Shopify stores is how they treat their newly purchased customers. Many stores rely on Shopify’s confirmation emails and then will either dump the …
Wrapping up the 3rd quarter of a meh year
Today marks the end of the 3rd quarter. How did your Shopify store do? I’ve been hearing a lot of talk from stores and businesses that 2022 has been meh. Not as much of a shock as 2021 was (or even 2020) but sales and any sort of recovery has been taking forever to materialize. …
Time to wrap up the final holiday preparations
The first rain in months showed up yesterday. That’s a sign that September is drawing to an end and the holiday season is about to start. Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping and supply-chain reasons but let’s …
When should you add freebies to an order
Adding bonus gifts to orders is a way to build up customer loyalty. Done right, the customer can feel like you’re over-delivering value and there’s a touch of surprise. Deciding when to add bonus gifts can get complicated through. The simple decision is every time. If your bonuses are inexpensive and you have enough to …
Silent Defectors
“If our customers didn’t like our products, they’d let us know” “We don’t get any complaints about that so it’s not a problem” “Customers aren’t buying again but won’t say why” These are all signs of silent defectors. The vast majority of customers who aren’t satisfied with your products will just leave and never buy …
Better alternative to email open rates
One of the worst vanity metrics with email marketing is the open rate. It’s useful over a long period of a dozen emails to have an idea about how your audience uses your emails. But looking at a single email’s open rate or comparing it to another business is going to mess with you and …
Second, third, fourth order… product analysis reports now available
There’s been a update to Repeat Customer Insights First Product Report. First off, it’s no longer only the First Product Report. It’s the first ten products. Now the report will let you see how products bought in the 2nd, 3rd, 4th, etc order factor into customer behavior. Lots of stores were wanting to see what …
Give each product a great value proposition
Going into the holiday season, now’s the time to really evaluate and improve the value propositions for your store and each of your main products. The value proposition is customer-focused copywriting that answers the question “what’s in it for me?” Each customer buys your products for a reason. Some might even have multiple reasons. The …
15-minute exercise to tell if you’re skimping on benefits for your repeat customers
Today I have a simple exercise for you that can help figure out ways to retain customers. Open a document or get a sheet of paper. In a list, write down every benefit, bonus, promotion, or freebie you give to new customers or every customer. This can be coupon codes, educational content, access to a …