Your actions influence your results. If you spend everyday working on your SEO, you’ll grow your organic traffic. If you spend everyday helping customers and answering questions, you’ll build their trust and earn repeat business. If you spend everyday talking on social media, you’ll grow a following there. But the inverse is true too. If …
Category: Articles
Have you ever watched a spider?
Have you ever sat and watched a spider? Most of the time they stand still and just wait for things to happen. But when they are working, they are running all over the place. Fixing a web. Moving across the ground or wall. Getting their dinner prepped. They clearly have periods of high and low …
Using knowledge and experience to change a big problem into a little one
Yesterday I wrote about how I ignored a pain in my foot and ended up with a blister that made it painful to walk. I’ve dealt with blisters before. Running long distances in sandals has taught me a lot about foot care. That night I ended up "dealing with it" (vague in case you just …
How ignoring the pain made things worse
A week ago I ordered a new set of socks. They were a bit thinner than normal but very comfortable and warm. But yesterday I went out for an unplanned hike to the grocery store (uphill both ways). By the time I got back, my left heel was killing me. Turned out these new socks …
Keep the working strategies and evolve the day-to-day tactics
With the pace of change going on, it’s hard to believe that March and Q1 is almost over. I’ve been writing about making plans around your business and Shopify store but I haven’t shared much of mine. My high-level business strategies are staying the same. They’ve been refined and matured over the years but even …
When everyone else speeds up, slow down
Speed is often good. Good for muscle cars. Good for web performance. Good for payment processing. But with decision-making, speed is the source of many problems and will make small issues into big ones. As people speed up decision-making they introduce errors. Some might be trivial and not even worth correcting. Use Ave instead of …
Plan your endgame and next beginning
While in the middle of a crisis it’s important to take care of yourself, the people around you, and your loved ones. That’s so clear and self-evident that I’m not going into more depth on it. Once that’s taken care of it becomes important to making sure your short-term (1-6 months) and mid-term (6-24 months) …
When you’re bored but still want to improve your Shopify store
If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don’t have enough content so their SEO results are limited. Normally writing …
Attract search engine customers by showing you have products in-stock
With stock-outs becoming common, one part of Google’s Rich Results is going to be paying off for stores: With no availability Rich Result on Amazon and big retailers showing the Out of stock one, your Shopify store could attract a ton of traffic if it has stock. It’s even more visible in Google Image Search …
Bet the farm or sure-bets?
I was chatting with another business owner this week. They were worried about the current situation and how to get through it. They had a plan for a major improvement but it was clear that hope played a big factor in their plan. They were planning (hoping) their business would be as productive as it …