When you’re looking for growth in your Shopify store, be specific about what kind of growth. Adding 1,000s of products that don’t sell is growth, but it’s just costing you resources. Most of the time sales or profit is what you mean by growth but it doesn’t have to be. It could be more people …
Category: Articles
Take advantage of every spare moment
Every time I release or update my Shopify apps, a suite of tests runs on my computer and on a testing server. I do that to make sure nothing breaks, but there’s a side benefit too. That means I get 5-10 minutes of spare time each release, which can happen multiple times per week. Right …
Hide your newest products to increase your sales
Another homepage copy tip for Shopify stores. If you’re showing your newest/latest products as a collection list on the homepage, remove it. Most new products are unproven with unproven conversions. By showing them on the homepage you’re stealing attention from your best products. If you still want to highlight new products, use some sales copy …
Simple and honest loyalty offers can be effective
We’re members in a local store’s loyalty program. They sent out an email last week, it was short but it thanked us for supporting them during the pandemic and gave us a small coupon. Nothing groundbreaking or innovative. Just a reason for the email and a simple loyal customer offer. You don’t have to have …
Send unsolicited samples to your best customers
Free samples are a great way to create interest for products your current customers are unfamiliar with. It could even be a different variant. A new flavor, different color, different material, etc. One thing I rarely see stores doing is to send unsolicited samples to customers. Instead of just talking about your new product, send …
Start more than what you need
Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven’t. I don’t know if they didn’t like being uprooted and shipped, the area they are planted in, or if …
Put your best products on display
Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you’d use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle for just a highest sales or …
I missed my four-year anniversary
I forgot my anniversary last month. Not my wedding anniversary… the anniversary of when I started to write these daily emails. Back in February 2017 I started them as an experiment. At the time I was writing weekly to educate people about topics my Shopify apps help with, but felt like I could be sharing …
How a giveaway delayed or lost my order
Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready to order a couple of …
Giveaway promotions fail without developing your customer’s behavior
I entered one of those opt-in giveaways a couple of weeks ago. You’ve probably seen them, it’s a co-marketed by a few companies with a “win all these prizes” for opting in, social sharing, etc. I knew and trusted about half the companies so I wasn’t worried about the spam risk. The funny thing was …