Category: Articles

Paid ads and Product Rich Results

A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER’s TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon itself. I think it’s very …

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This Black Friday trend is crystal clear for Shopify stores

46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That’s the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave mobile as an afterthought. Most …

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How to tell when a Shopify SEO app is full of “it”

Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings. It doesn’t. It never has. John Mueller, Google’s own webmaster trends analyst has said so repeatability online and in video chats. Yet SEO apps still claim structured data and …

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Product ID change for custom JSON-LD for SEO integrations

I’ve just released a product ID change for JSON-LD for SEO. This will only impact you if you’ve hand coded additional structured data for your products to link with the app. If you’ve only used the configuration panel, this does not impact you and you can ignore the rest of this article. If you’re reading …

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Should you use WordPress or Shopify for your store’s blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has better SEO because of it’s …

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Remember your business customers before the new year

As I wrote in yesterday’s Shopify Dispatch, the last week of the year has always been framed as Business-mas for me. It’s the last week businesses can make purchases to offset taxes for the calendar year. It’s also the time when they know how well the year went so they know how much they can …

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