You can make Average Order Value (AOV) more useful by segmenting it. Instead of having one AOV for your store as a whole, you have an AOV for each major traffic source, for each major customer segment, or even for customer cohorts. That’ll give you more visibility into what’s going on with them and let …
Category: Articles
Skewed up Average Order Values
Average Order Value (AOV) is a metric used all over in ecommerce and retail. But it sucks at some things. If your store a range of order sizes like very small and/or very large orders, then it can get off. Stores with wholesale customers buying in their regular store see this a lot as those …
How does your customer base evolve from month to month?
With December here, now is a good time to look at how November changed your customer base. Are more customers becoming loyal and frequent buyers? Or are more defecting and not coming back? Are customers spending more money in each order, or less? The month-by-month Customer Grids in Repeat Customer Insights can make this easy …
Don’t let customers bounce away from out-of-stock products
If a customer lands on an out-of-stock product, there’s a good chance of them leaving your store entirely. Especially if they came from an organic method like Google. If a product’s out of stock and you know you won’t get any back soon, add a message to its product description. Explain it’s out of stock, …
We now return you to your regularly scheduled programming…
With Black Friday and Cyber Monday behind you for the year, now it’s time to start executing the regular portion of your holiday marketing. You’ll still want to use the tactics you’ve started with and used throughout the year. e.g. sales, discount days, time scarcity, etc. It’s just now at a slow simmer of intensity instead …
The cost of innovation
Last week I was writing about how most innovation is a waste for your Shopify store. Let’s look at a common software example. Say you want to add a banner message to mention your new sale but the one that came with your Shopify theme doesn’t do what you want. Before you create custom code, …
Innovation can be a waste
Innovation is touted as an always great thing. Something that every company needs but only the best companies can accomplish. The thing is, a lot of innovation is worthless or even harmful for your store. Innovation around your core competences are great. Innovation around how your store functions are a waste of time at best, …
Download a backup of your Shopify theme before the busy season starts
With the busy season coming up for most Shopify stores, now is the time to stabilize your store and get everything running smoothly. One important step is to make sure you have a backup of your Shopify theme. You can use an app for that but even if you do, make sure to download a …
Manage holiday customers properly so they become repeat customers next year
How you handle new customers during the next couple of months can have a dramatic impact on next year’s revenue. Often you’ll pick up new customers during the winter holiday months, only to have them never come back again. Some will be gift buyers. Some will be deal hunters. Some will be buying for themselves. …
Draft a letter about supply chain delays now, before you need it
One bit of prep you can do is to check and make sure you have a template ready for supply chain issues. This is more “our entire replenishment order from a supplier has been delayed” and not “your package will be a few days late”. Given all the issues everyone’s seen with shipping and the …