A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases. In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period. All-time means they’ll just need to have made two purchases …
Category: Articles
Using customer behavior data to decide when to start your holiday marketing
With the summer winding down, murmurs of the Black Friday / holiday season have started up. While you should definitely be preparing ahead of any busy season, when to actually scale up your marketing is different for each store. One easy way to ballpark when to start is to look at your Customer Purchase Latency. …
Talk to your VIP customers
Here’s a quick tip today to help keep your best customers. Find your top 10 customers. You can use your memory, their total spent, or the segmenting in Repeat Customer Insights (the VIP segment is great). Write a 2-3 sentence email to each of them, sending it from your individual account. Something like: Hey Jerry, …
How some contractors keep winning our repeat business
We’ve been getting some construction done around the house to take care of deferred maintenance from the previous owners. We’re getting 2-3 bids each time so we have ones to compare (except for when I made a mistake and had 6 arborists come out for a tree removal…) The interesting part is that with each …
Finding your most loyal customers in Shopify
A Repeat Customer Insights customer recently asked: What is the best report to determine most loyal consistent purchasers? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a more visual report of the same data. Clicking on any of the of grid items will take …
Small successes stack over-time
I’ve started to harvest some of the first main crops from the garden. The yields have been much lower than where they should have been. But I have to keep reminding myself that this is the first year and the soil will take awhile to get up to speed. (Especially with a soil complication that …
How to start sending more emails and getting more sales
With a few exceptions the more you email your customers, the more sales you’re going to make. And the easier it will be. Here’s a quick way to get started without making it a "something I’ll do someday". First increase how frequently you email. If you’re not emailing at all, send one email per month. …
When is your Shopify store sending too much email?
I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won’t customers feel that you are being pushy if you email them too much? It all depends on your subscribers and email content. Jilt has a …
Spending resources on the areas that matter the most to customers
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …
Promote the winners, closeout the duds
Some of your products are great. They make you money and keep customers coming back for more. Other products… not so much. Knowing which products are which is vital. If you promote the duds, your Shopify store could be in financial trouble. But if you promote the winners, things will start to click into place. …