Category: Articles

Is your Shopify store helping to accelerate repeat customer purchases?

Once you’ve built up trust with customers, they are more likely to buy faster and more frequently. Normally repeat purchases should occur sooner and faster as a customer is more familiar with your brand. e.g. the third purchase will happen sooner than the second. It’s recommended to compare how the first six purchases vary in …

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Stop flushing your traffic down the drain

Boiled down to it’s fundamentals, your Shopify store needs only two things: Traffic Conversions Handle those and you’re good. But if one is lacking or weak, your store suffers. Traffic is one that’s talked about ad nauseam. GooPinBook’s business is around getting you to pay for that traffic (and it works well for many people). …

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An early start to the holiday campaigns

Recently while digging through past emails, one caught my eye: Gift Guides for early shoppers. This was sent out on October 8th. October Looks like some retailers have already started their holiday marketing campaigns. Is yours ready? You still have time to install JSON-LD for SEO and receive Rich Results before the holiday season kicks …

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Start the month with a bang by using email marketing with your Shopify store

I’m amazed at how fearful Shopify stores are of email marketing. Sure there are examples of stores running some crazy complex system, but that’s not required. You don’t need an elaborate strategy or marketing automation. All the growth hacks, workflows, and flowcharts are optional (and useless in many cases). All you need is: an offer …

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High traffic doesn’t always yield business success

Near where I live is a street full of high-rent retail. There is a ton of foot traffic in the area so the rents are probably justified, but not every business can make it work. The high-quality bakery? Absolutely. Line out the door and around the block. The artisanal tea shop? Packed. The kids toy …

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Spotting behavioral changes in your customers

In data-heavy reports like Repeat Customer Insights’ Cohort Report it can be difficult to understand what the data is telling you. That’s why the report uses shading in addition to the values. The shading is automatic and makes it easier to spot changes, trends, and outliers without having to read and compare every single cell. …

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Google algorithm update for June

This week expect some fluctuations in Google Search as they release another core algorithm update. They release these updates a few times per year and have been more transparent about their releases recently. This one they even pre-announced a couple of days ahead of time. Search Engine Journal has some information about the update and …

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How to understand what a customer cohort is doing

With the recent release, Repeat Customer Insights now includes 10 different cohort reports. Sadly, in my rush to get them into customers’ hands I haven’t written much about them at all. It’s time to change that. Cohort reports can be very information dense, especially if you’re not familiar with their purpose and organization. A cohort …

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Using latency to detect defecting customers in your Shopify store

Detecting defecting customers is a valuable step in optimizing a Shopify store’s revenue. If you can find and predict when a customer decides to buy from your competitor, you can try to preempt that and bring them back to your store. Even capturing a small percentage of those customers can be profitable. The difficultly is …

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