Category: Articles

Shopify pricing calculator and building marketing assets

Two things today. First, I launched a simple calculator "app" for Shopify that will let you estimate how much your Shopify bill would be at various plans. Several customers were asking for recommendations on which Shopify plan to use or if upgrading would be worth it so I figured I could build this. There are …

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Reduce buying friction by remembering what a customer said

This past weekend I worked on our taxes. Our accountant uses a computer program to collect our data which she then turns into the reams of paper the IRS wants. The software is customized to include our prior years data and forms which speeds everything up. Annoyingly though, every year we have to confirm that …

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Nudging the customer to make a second purchase

As part of Repeat Customer Insights I’ll review the metrics for some Shopify stores and give them some advice. One common piece of advice I give is to improve how new customers are treated and to try to get them to place a second purchase. Kevin Hillstorm gives the same advice in an article The …

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Should you purge old email subscribers?

The last couple of years I’ve been hearing that it’s a "best practice" to delete inactive subscribers from your email lists. Basically, find those people who aren’t opening and clicking and delete them. The only two reasons I’ve heard are: It makes deliverability "better" Your open and click rates will go up Whenever I asked …

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Chop wood, carry water for your best work

Before Enlightenment chop wood, carry water. After enlightenment chop wood, carry water. Zen Buddhism quote I keep a version of this quote in a file I look at everyday. Even though I don’t follow Buddhism, it serves as a reminder to me about effort and what I consider ‘best work’. Ask yourself: is the activity …

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Using order sequencing to better understand customer behavior

Recently a Repeat Customer Insights customer was asking what were the order counts in Customer Purchase Latency analysis. In there the orders are "sequenced" for each customer and then aggregated by that order sequence along with other aggregate metrics. Simple right? Just joking… An example is easier to understand: Say you had only one customer, …

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Never forget, even Google produces bugs

Last last week and continuing through the weekend, Google had a major de-indexing bug where some pages and entire domains were removed from Google Search. From what Search Engine Land and Google Search’s official Twitter account reported, they are still fixing it as of when I write this. I have confidence they’ll fix it, as …

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