Category: Articles

It’s not a SEO problem, it’s a lack of content problem

Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That’s all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want to see. If people want …

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From a full-time volunteer to turning profitable

I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible …

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Create your own Amazon Prime Day

Amazon’s Prime Day is a good example of rewarding your best customers. Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment. Whether you love or hate Amazon, you can still …

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How Amazon nailed SEO with Prime Day

While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO boost for most Shopify stores. …

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When should you launch your Shopify store?

Recently a customer was launching their first Shopify store and they were trying to figure out when to launch. Finally: is just opening with things being "good enough for now" better than having everything set up in an ideal way? The only reason I’d delay launching would be because you have some media or press …

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Today’s tiny task: add SEO data for one product

Now that everyone is getting ready for the 4th quarter rush, I wanted to give you some different advice. Instead of The Massive All You Ever Wanted to Know About Ecommerce During this Winter Holiday to Make Your Store Growth Hack to Success Like These Other 42 Stores guide… (one minute while I catch my …

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How to control how your Shopify store appears in the search results

With all the jargon and conflicting information out there with SEO, it can be confusing to understand how to change and tweak your store’s search results. In this article I’m going to describe each part of a search result. Above you’ll see a search result from Mountain Hardware that includes a Rich Snippet. Result title: …

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