I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This review field was added on …
Category: Articles
Paid ads and Product Rich Results
A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER’s TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon itself. I think it’s very …
This Black Friday trend is crystal clear for Shopify stores
46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That’s the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave mobile as an afterthought. Most …
Let’s play: spot the structured data bug that’ll hurt your Rich Results. Round 1.
I’ve seen this structured data bug come up a few times now. It’s always in the theme’s data. Can you spot it? You have 30 seconds, GO… . . No peeking at the answer below until you’ve locked-in your choice . . . . And the winner is: this isn’t a free product, it should …
How to tell when a Shopify SEO app is full of “it”
Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings. It doesn’t. It never has. John Mueller, Google’s own webmaster trends analyst has said so repeatability online and in video chats. Yet SEO apps still claim structured data and …
Product ID change for custom JSON-LD for SEO integrations
I’ve just released a product ID change for JSON-LD for SEO. This will only impact you if you’ve hand coded additional structured data for your products to link with the app. If you’ve only used the configuration panel, this does not impact you and you can ignore the rest of this article. If you’re reading …
Should you use WordPress or Shopify for your store’s blog?
Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has better SEO because of it’s …
Remember your business customers before the new year
As I wrote in yesterday’s Shopify Dispatch, the last week of the year has always been framed as Business-mas for me. It’s the last week businesses can make purchases to offset taxes for the calendar year. It’s also the time when they know how well the year went so they know how much they can …
Why your new Shopify theme is causing crawl errors in Google Search Console
Recently a JSON-LD for SEO customer emailed me about some issues they were having with a new Shopify theme: We recently went through a site upgrade and when looking at google search console, I feel like I’m seeing far more crawl warnings than I used to. If you’ve just updated your theme, it could have …
Tiny Tip: Find out where your theme is causing the majority of your customers to walk away
Last year around this time I wrote a few Tiny Tasks. They distilled my advice into quick things you can do while in the middle of the busy season. They were well received so I’m going to start those back up, starting with today (but with a better name). Today, get out a piece of …