Category: Articles

Promising the world, but only delivering 54%

We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as living space. If you can …

Read more

Business downturn or are you selling soup in the summer?

Last week my wife and I went out for soup for lunch. It was a sunny day but something about a warm, rich soup sounded good. When we showed up there was only one other person there which seemed odd at first. This place was super popular a few months ago and the burger place …

Read more

Shipping out Q3 and getting Q4 from the Shopify warehouse

The last day of the 3rd quarter has now passed. "What are you doing to end it on a high note?" "Are you happy with the direction things have gone over the past 3 months?" "How will you start the 4th quarter?" You should ask yourself questions like this regularly. Many ask themselves these at …

Read more

Back to school, time to prepare for Q4 in your Shopify store

Recently the kiddo started school again. For me, this marks the start of the fall busy season. Much more than the changing leaves or cool weather. That’s about two months of time to get any final features developed and released before the holiday crunch starts. I usually don’t like to make major changes once the …

Read more

Adding FAQPage Rich Results in Shopify with JSON-LD for SEO

With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store. JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to …

Read more

Marketing to your strengths

You need to take into account your strengths when marketing. If you’re naturally a shy person, don’t make PR and interviews a core strategy you use. Use writing, ads, or email marketing. Something you can do the bulk of the work without having to interact with the public. Or if you are a people person, …

Read more