When developing software one common way to failure is to use too much data at once. That can cause all sorts of failures. Getting twice as much data can sometimes lead to 20x slower performance. The same can happen with your business, especially this time of year when every blog and Facebook post is giving …
Category: Articles
How one minute of easy work could save your Shopify store this season
It’s the last week before Black Friday and the offers have already started. Hopefully you’ve finished or are finishing all of your campaigns. One thing you don’t want to forgot though is, backup your Shopify theme. That backup could save you if a last-minute change breaks your store. You might have heard the horror stories …
What to do if something went wrong with your Black Friday campaigns
If you didn’t get what you hoped for over the Black Friday weekend, there’s still time to salvage it. The most effective things to do right now are to make sure there wasn’t a problem that blocked your results. Are the links you sending in email going to the right url? Are the products you’re …
How successful of a 4th quarter do you want for your Shopify store?
Have you thought about what would make this season a great quarter? A lot of advice is all about more, more, more. More sales. Higher AOV. More revenue. Better conversion rates. Those are all fine directions, but do you actually know how much more you want? Or even need? A lot of businesses I know …
When the post-checkout upsell falls flat
Last week I ordered some sandals for my wife from a Shopify store. Checkout was the usual process until the very end when they added a post-checkout upsell offer. These offers can help increase your revenue and order sizes but they are very dependent on the offer. In this case it was to get a …
Not every Shopify store needs customer segmenting
Last week I was out with another business owner when they asked me about segmenting their customers. She’s heard from a bunch of consultants that segmenting her customers and email subscribers can help her growth. She wanted to know if that was true and how it worked, because no one was giving her concrete answers. …
Use free samples to win a second order from your repeat customers
One low-effort way to secure repeat orders is to add free trial samples to each order. Adding in a low-cost, single-use product that’s slightly different than what your customer ordered can whet their appetite for the other product. For example, if I bought a tub of running nutrition (unflavored) then adding in a sample of …
An often overlooked Shopify cart abandonment reason
Last week I overhead my wife working on an accessibility audit with the help of a blind man using a screen-reader. He was trying to navigate a Shopify store to make a test purchase and it was eye-opening how confusing it was to use even the basic features of the Shopify store. If he was …
Cleaning out your Shopify store for faster page speeds
This past week we’ve been doing some spring cleaning (yes, I know it’s autumn now..) A big part of that is going through things we are using and giving them away. It takes much more effort to get rid of something than it did to buy it, but afterwards it feels nice to reclaim the …
Measure twice, optimize once
This week I’ve been doing performance optimizations on Repeat Customer Insights reports. The reports load fast but collecting the data for the reports was getting slow. I had a lot of ideas to speed them up but long ago I learned there’s an important first step: Measure the current performance first This advice applies beyond …