The changes to reviews from Google just keep coming. After September’s big structured data algorithm update that caused some product review apps to be non-compliant with the structured data guidelines, Google made a minor update that has impacted many of the others. This screenshot is from one of the popular product reviews apps from the …
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“apps such as this which take the pressure off, freeing up my time to allocate to other tasks.”
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible …
Promising the world, but only delivering 54%
We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as living space. If you can …
Catch checkout-breaking bugs in Shopify before they hurt your sales
Today’s Shopify tip is a simple one: Every time you publish a new theme, go through a full checkout. It sounds too simple but when it catches a checkout-blocking bug just once, you’ll be happy you did it. If you have the time or a team, ideally you’d have a checklist you’d follow to make …
Business downturn or are you selling soup in the summer?
Last week my wife and I went out for soup for lunch. It was a sunny day but something about a warm, rich soup sounded good. When we showed up there was only one other person there which seemed odd at first. This place was super popular a few months ago and the burger place …
Shipping out Q3 and getting Q4 from the Shopify warehouse
The last day of the 3rd quarter has now passed. "What are you doing to end it on a high note?" "Are you happy with the direction things have gone over the past 3 months?" "How will you start the 4th quarter?" You should ask yourself questions like this regularly. Many ask themselves these at …
The unexpected impact of Google’s structured data algorithm update on Shopify’s Product Reviews
While Google’s recent structured data update removed reviews from business data types, it also changed how product reviews work with some Shopify stores. I started noticed that stores using Shopify’s Product Reviews app and Stamped.io’s reviews app started to have errors in their standalone AggregateRating data. AggregateRating is one way of getting Review Rich Results. …
Back to school, time to prepare for Q4 in your Shopify store
Recently the kiddo started school again. For me, this marks the start of the fall busy season. Much more than the changing leaves or cool weather. That’s about two months of time to get any final features developed and released before the holiday crunch starts. I usually don’t like to make major changes once the …
Adding FAQPage Rich Results in Shopify with JSON-LD for SEO
With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store. JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to …
Marketing to your strengths
You need to take into account your strengths when marketing. If you’re naturally a shy person, don’t make PR and interviews a core strategy you use. Use writing, ads, or email marketing. Something you can do the bulk of the work without having to interact with the public. Or if you are a people person, …