Category: Articles

How one minute of easy work could save your Shopify store this season

It’s the last week before Black Friday and the offers have already started. Hopefully you’ve finished or are finishing all of your campaigns. One thing you don’t want to forgot though is, backup your Shopify theme. That backup could save you if a last-minute change breaks your store. You might have heard the horror stories …

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When the post-checkout upsell falls flat

Last week I ordered some sandals for my wife from a Shopify store. Checkout was the usual process until the very end when they added a post-checkout upsell offer. These offers can help increase your revenue and order sizes but they are very dependent on the offer. In this case it was to get a …

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Not every Shopify store needs customer segmenting

Last week I was out with another business owner when they asked me about segmenting their customers. She’s heard from a bunch of consultants that segmenting her customers and email subscribers can help her growth. She wanted to know if that was true and how it worked, because no one was giving her concrete answers. …

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Use free samples to win a second order from your repeat customers

One low-effort way to secure repeat orders is to add free trial samples to each order. Adding in a low-cost, single-use product that’s slightly different than what your customer ordered can whet their appetite for the other product. For example, if I bought a tub of running nutrition (unflavored) then adding in a sample of …

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An often overlooked Shopify cart abandonment reason

Last week I overhead my wife working on an accessibility audit with the help of a blind man using a screen-reader. He was trying to navigate a Shopify store to make a test purchase and it was eye-opening how confusing it was to use even the basic features of the Shopify store. If he was …

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Cleaning out your Shopify store for faster page speeds

This past week we’ve been doing some spring cleaning (yes, I know it’s autumn now..) A big part of that is going through things we are using and giving them away. It takes much more effort to get rid of something than it did to buy it, but afterwards it feels nice to reclaim the …

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Measure twice, optimize once

This week I’ve been doing performance optimizations on Repeat Customer Insights reports. The reports load fast but collecting the data for the reports was getting slow. I had a lot of ideas to speed them up but long ago I learned there’s an important first step: Measure the current performance first This advice applies beyond …

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