For months now I’ve been making a plan for the final garden beds setup. It’ll be 8x-10x of the amount of growing space we had this year. I couldn’t work on the last parts because I was blocked by things that were still growing. But with the summer beds cleared I was finally able to …
Category: Articles
Weed out the products that fail to produce
Yesterday I pulled the last plants from our garden for the summer to make room for the autumn/winter plants. The star was the gourds, which took over their bed and the neighboring two beds (and the paths, rock wall, and everything else they could reach). Even though there were only three plants, they produced more …
Extend the season for a few weeks of extra growth
We have our first frost coming next weekend which means every gardener in the area is starting to finish up for the season. I just replaced the cover on a garden bed, removing the mesh cover (insect protection) and adding a fleece cover (holds heat, like a light blanket). While most of that bed can …
Is it cold in here?
It’s starting to get cooler here as we get into autumn. Cool, but not quite cold yet. You know, that borderline area where you might turn the heat on for a bit but it’s not quite needed all the time yet. This year we also replaced our central heat with per-room heaters. They’ll be more …
What actions are you taking to bring customers back to your Shopify store?
When you start to improve anything, having a guiding question or two can help you focus on the important. If you’re trying to improve your customer loyalty, ask yourself: "What actions am I taking that will make customers want to come back?" Not what deals. Not what campaigns. What actions. Answer that and follow it …
Using your Repeat Sales Percentage to spot problems in your Shopify store
One metric in Repeat Customer Insights that often gets overlooked is the Repeat Sales Percentage: Percentage of your total sales that are from repeat customers. It’s a simple percentage metric but it speaks volumes about your customer base. If it’s low, your customers aren’t coming back and ordering very much. You might have very few …
Don’t blame the squirrels for the “cat’s” behavior
We setup a camera facing the backyard awhile back. In the middle of the night we caught a very wide looking cat wandering around the backyard. Then start to eat some of the kale we had planted. The same kale I thought the squirrels were getting to (and slobbering all over). A cat eating kale …
Flat is perfectly fine for your Shopify store
With spring summer… wait winter now?!?!? … Anyways, with winter here and 2020 being an "interesting year" I was having a conversation with a friend who runs a training business. They said they were flat this year sales-wise but I wanted to share some encouragement I sent to them. I’ve said similar things in private …
How your Shopify store can deal with Amazon Prime Day
Amazon Prime Day is coming next week. You have a few options. 1. You can ignore it. Say you don’t sell on Amazon and don’t want to compete on your own. It might be a slower week or two for you if people spent all their money with Amazon. 2. You can join Amazon and …
Sealing up the gaps in your Shopify store
Last weekend I took a few bottles of caulking, my ladder, and started sealing up around the windows, doors, and trim. Without that it’s easy for water to get inside the house. The two exposed sides of the house took about half a day (the other two sides are under large eaves). Not difficult work, …