Category: Articles

Crafting converting meta descriptions for your Shopify store

Yesterday a customer emailed me for some advice on what to put in his homepage meta description. Since this content is shown in the search results for your homepage, it’s a highly visible piece. This advice also applies to the meta descriptions on your products and every other page. Treat the meta description as a …

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How three phone calls can save a high-value subscription

The other day I had a pleasant customer service experience from a large company. These are so rare these days that it stuck with me so I wanted to share it in hopes you get an idea or two on how you could do something similar. I use Walgreens to automatically refill a prescription every …

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Borrow inspiration

Ah Valentine’s Day, one of the starting retail holidays of the new year. For some stores, it’s a big one too. Easily in the top five sales-wise outside the winter holidays. It’s probably too late to plan a big campaign around it this year if you haven’t started yet. Though it never hurts to send …

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JSON-LD for SEO now integrates with Shopper Approved

Hot on the heels of last week’s integration is a new Magical Review Integration between JSON-LD for SEO and Shopper Approved. With this integration, JSON-LD for SEO can now pull the review data from Shopper Approved and use that data to help get those orange review Rich Results that look so great in Google. If …

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Fixing your broken Shopify urls in bulk

Creating URL redirects is important when you migrate to Shopify or make any significant changes to your store. By using them you capture any traffic to the old pages. If you forget them, that traffic is lost and eventually Google will deindex those pages. I’ve written about how to find missing pages and create the …

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Why Shopify and Google might be counting your repeat customers incorrectly

Roy was comparing his repeat customer metrics in Shopify, Google Analytics, and Repeat Customer Insights and noticed they were all different: How do you define "repeat purchaser"? Your numbers are way different from the numbers I get from Shopify and Google analytics. Each system defines "repeats" differently. In Google Analytics it’s based on their cookies. …

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Lousy customer segmenting from Comcast

Last week our internet contract ended so I setup a new one with Comcast. Same address. Same billing. Same account. Then yesterday I received a letter from them asking us to take their service with them on our move. Our move. Yeah for some reason, renewing a contract with Comcast makes them think that you’re …

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Google Search Console updates and removes several reports

While reading about what’s new in Google’s Search Console I heard that their (buggy) Rich Cards report has finally been retired. For years that report would include the wrong data and was confusing everyone by mixing up Rich Cards and Rich Snippets. (Rich Snippets are better looking results, Rich Cards are results at the top …

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JSON-LD for SEO now integrates with Ali Reviews

Today the first integration of 2019 for JSON-LD for SEO has been added. Ali Reviews joins the growing list of Magical Review Integrations that I’ve been able to add for all JSON-LD for SEO customers. If you use or were considering using Ali Reviews, now you can use this integration to get your review data …

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