Category: Articles

When the first project fails, sow again

I sowed some lettuce seeds in our garden awhile ago but they still haven’t come up. The temperature was good so it was probably a problem with a nearby tree or they got washed away in some heavy rains we’ve had. Yesterday I re-sowed more into a tray. That way I can control their environment …

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Knock, knock, knockin’ on that old fence

Last week we had a few warm days in Portland but they brought with them some high winds. High enough that they ripped out the old nails holding a a half-fence up in our side yard. The wood is old and the nails aren’t the right type so the half-fence was half-loose already (would that …

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Tiny Tip: Save story ideas for future content

One important part of SEO is content. Without content, you’ll find winning and keeping great results near impossible. Today’s tiny tip is to start a list of story and topic ideas. Jot down pieces of things you hear about, see, or read about that sound interesting. When you need to write, scan through this list …

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Gain insight into how your Average Order Value compares to the past

When looking at your Shopify store’s metrics it’s important to compare how they are performing versus your past performance. Comparing your store against the industry or a competitor can be useful for benchmarking, but it doesn’t tell you much about how you’ve improved. Only that you’re better, equal, or worse than the others. This week …

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How broken habits might be hurting your Shopify store’s sales

Though we are all unique individuals, the majority of our activities are driven by habits. If your customers habits are to reorder after they run out of your product and you can see that, it’s reasonable then to predict when they’ll be buying again. Even the best habits get broken though. External and internal events …

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