Category: Articles

Attract customer attention with little badges of text and color

For a couple of months now, I’ve been highlighting new features in Repeat Customer Insights with a tiny badge. Here’s one feature that I just released yesterday: It’s a simple bit of a code but it can draw attention to things that would otherwise be missed. They work especially well on products. “New product”, “New …

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Abandoning carts due to unclear shipping costs

The past couple of weeks I’ve been looking for a new floor cushion. Between Etsy, Shopify, and big box stores I found a handful that would work and were in my price range. After debating the pros and cons of each, I settled on one from a Shopify store. Great size, great materials, and the …

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Time to crack open that recession playbook again

A little over two years back when COVID first appeared, I started giving advice around handling slow periods and recessions. Part of that advice was to create processes or a playbook for these slow times. In it you would document strategies and tactics that worked with your store. All because slow periods are common and …

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Do the work today for repeat customer success in the upcoming months

The work you put in today with customers, will benefit you in the upcoming months. Spending time to connect, answer questions, or write emails to new customers and newly ordered customers is one of the best ways to build repeat customer behavior. Ignored or confused customers might not return an order but they definitely won’t …

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Benchmark your Shopify store to find the important metrics

The garden’s been going really slow this year. At first I thought it was just me. Perhaps I was doing something wrong. Bad seeds? Planted too early? Poor soil? Then I heard a lot of others in the city having trouble growing things this spring. Measured against them, my garden is doing okay. This measurement …

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Deciding to close a weak product line based on customer behavior

At some point the time comes to consider closing a weak product line. The best reason is when that product just isn’t creating good orders or customers. It might sell okay but the customers who buy it aren’t coming back and buying again. Before you decide, check on your data. Not just product sales data, …

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Fighting back weedy customers

Yesterday I trimmed a neighbors hedge that’s right on our property line. It’s an aggressive grower so I have to do it every year. This year, there was a good two to three feet of overgrowth. I remember last year I only did a halfway job, intending to come back later and do a second …

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Comparing the year’s metrics before it’s complete

A Repeat Customer Insights customer was asking about comparing two different years. The problem was that one year wasn’t completed yet. Comparing years is usually a great idea but you have make sure they are the same length. If the year’s not over yet, then the absolute metrics will be off (e.g. less orders) and some …

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Focus on a few strategies and keep your tactics a secret

While reading through my backlog, I found a post by Seth Godin that does a great job of comparing strategy and tactics. This line got me thinking: Strategies don’t change. They’re not a secret. It doesn’t matter if your peers or opponents know your strategy. Tactics, on the other hand, change often, and are usually …

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Strong models are universal

A few months back I adapted Repeat Customer Insights so it can analyze itself. Meaning for my custom “store”, instead of using Shopify for the data it uses it’s own data for analysis. It’s not a perfect match as ecommerce has different customer behavior than SaaS but the majority of the analyses and insights worked …

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