Category: Articles

Digging into customer details to find your best customers

It’s been a busy month for Repeat Customer Insights development with a bunch of new features and analyses getting released. Eagle-eyed customers will notice the New Feature banners but I want to share them in detail. First up is the new customer details page. Every customer in your store will have one of these. You’ll …

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A simple loyalty lever for product manufacturers

Seth Godin outlines a simple loyalty lever product manufacturers can use: If you put a little less in the box, people will run out sooner and have to buy more. If you give people a little more for their money, they’ll purchase less often, but become more loyal. Most big companies are in the “little …

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Customer support is not your loyalty emergency room

Last week we ordered takeout food. When we started to plate it at home, we found my kiddo’s container was less than half full and there was an entire missing side. That prompted a call and a complaint which ended up with a free meal for her next time. We’ll still order from that restaurant, …

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Solve the customer’s problem for them

While shopping last week I saw a store selling pre-assembled gift bags. The bag was already expanded and filled with tissue paper so you could buy it along with your gift and be done. Contrast that with how I always remembered doing it: buy gift buy box of gift bags because they weren’t sold individually …

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Make sure you’re not losing new customers in your email marketing

Quick tip today: go into your email marketing system and double-check that you’re getting new customers subscribed. Ideally they’ll get on your New Customer Welcome Campaign, but if you don’t have one just check that they are getting on whatever email list you regularly send to. Awhile back my email marketing system stopped adding subscribers …

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Using Shopify’s Customer segments to find loyal customers

You can use Shopify’s updated customer list to get a rough idea of your loyal customers. First you’ll need to decide how to measure their loyalty. For that you can mimic the RFM model and look at: How recently they ordered: say the last 90 days How frequently they ordered: say 10 times How much …

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Let a computer do the boring analysis

My kiddo plays a game where you have to guess the five-letter word of the day called Wordle. You have six guesses to get it right. Yesterday she saw the dictionary on the bookshelf and asked if it would be cheating if she used that to look for every five-letter word. We then had a …

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Measure customer loyalty to make better decisions

As I harvest veggies from the garden I weigh and keep track of them. It takes some extra work but the benefits are worth it. Measuring lets me use that data to decide what to keep growing, what to grow again, and what to ignore. For example, so far this year I’ve planted two different …

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