10% to 20% Kevin Hillstrom shows the math behind reactivating buyers and how can be more profitable than acquiring new customers. Sustainability in Ecommerce: How to Create More Sustainable Supply Chains Customers are wanting to buy from more sustainable stores and that’s influencing their buying decisions. Jessica Wynne Lockhart writes about how to make your …

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Introducing Shopify Inbox: Easily Manage Conversations So You Can Turn More Browsers Into Buyers Shopify has merged Shopify Ping and Shopify Chat into a new product, Shopify Inbox. This could eventually replace the need to have other live chat and messaging apps on your store. Why are mobile conversion rates usually lower than desktop? Ilana …

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The Current State of Homepage UX – 8 Common Pitfalls Baymard published part of their homepage evaluations from their research. There’s a lot of good advice in here that can help most Shopify stores. Customer Development Example: Birds Aren’t Real Kevin Hillstrom shares an example of a welcome program that makes it easy to talk …

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Shopify Unite 2021 announcements The big news since last week is from Shopify Unite 2021. Now that the event is over, there’s been more details and documentation released. Shopify has created their own summarizes for merchants and for developers. The big one is what they are calling Online Store 2.0. This is the reworked version …

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94% of the Largest E-Commerce Sites Are Not Accessibility Compliant Accessibility, or rather the lack of it, has been big news for a couple of years now with many stores having lawsuits filed against them. The Baymard Institute just published their study on ecommerce accessibility and the results look poor. From what I heard Shopify …

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Email Marketers Should Know Subscribers Better Armando Roggio and Val Geisler talk about how getting to know email subscribers preferences can improve campaign performance. They also briefly mention a powerful psychological behavior that can happen as a side-effect: “Second, subscribers who read the opt-out email but didn’t respond could look for your store’s Father’s Day …

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Shop Pay updates Shopify has updated Shop Pay to launch installment payments in the US and with more details about their integrations with Facebook and Google Shopping. Apple’s iOS 15 Will Change Email Marketing Apple is continuing to improve its privacy features in iOS and in an update later this year, email marketing will now …

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Manage, Monitor, and Move Your Inventory With the Shopify Mobile App Shopify has updated their mobile app so you can now track and receive stock transfers. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers …

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From discovery to checkout: Shopify and Google deepen commerce collaboration It was hard to get through the hype around what’s actually changing but it sounds like Shopify’s Shop Pay will be added to Google Shopping as a payment option later this year. This could be useful as it removes some buying friction from your customers, …

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The Beginner’s Guide to Email Marketing for Retailers Michael Keenan wrote up a guide to email marketing for Shopify stores. Though it’s aimed at retailers, much of the advice isn’t retailer specific and can be used by any Shopify store. The 411 on Google’s Core Web Vitals Google’s Core Web Vitals has been making the …

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