Category: Shopify Dispatch

Shopify Dispatch Issue #352 – Shopify admin improvements

A More Powerful, Approachable Shopify Admin Experience Shopify’s improving how you use their admin panel. Apps are now accessed with a different UI, the bulk editor has been improved, and there are some finer-grained staff permissions. Measure which customers you’re retaining and which you’re losing In order to keep your best customers, you need visibility …

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Shopify Dispatch Issue #351 – Supply chain trends, Summer marketing

Supply Chain Trends That Will Shape the Future of Ecommerce Supply chain and shipping issues continue to hamper stores. Kaleigh Moore looks at supply chain trends as stores start to adapt. Summer Marketing: 20 Ideas To Survive The Summer Slump In Revenue Vivian Tejeda outlines a collection of summer marketing ideas and promotions. Measure which …

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Shopify Dispatch Issue #350 – Carbon-neutral shipping, Focus here

Make Shipping Carbon Neutral With Shopify Planet Shopify has released a way to have carbon-neutral shipping in an easy to understand pricing model. I’ve been following Shopify’s carbon strategies and this makes it easy for Shopify stores to show their environmental commitment. Prioritize What You Do Kevin Hillstrom lists what ecommerce stores should prioritize right …

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Shopify Dispatch Issue #349 – Product page prices and discounts

How to Display Price Discounts on the Product Page: Avoid These 4 Pitfalls (18%+ Have One or More) Kathryn Totz summarizes their research on showing prices and discounts on product pages. Easy to find and understand are key components but even big stores miss the basics. Start noticing seasonal spikes in customer behavior Cohort reports …

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Shopify Dispatch Issue #347 – Discounting competitors, Demand planning

Competing with big companies and discounters Ilana Davis writes about how to deal with competitors flooding the marketplace with deep discounts, without making it a race to the bottom. Demand Planning for Retailers: How to Prepare for an Influx of New Shoppers Elise Dopson has a guide to demand planning and forecasting to prevent stockouts …

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Shopify Dispatch Issue #346 – Shopify acquires Deliverr, Shopify Audiences

Holy Ship! Shopify to Acquire Deliverr for $2.1B: Building the Future of Global Logistics for Independent Brands Shopify acquired Deliverr and plans to merge them with Shopify’s own fulfillment network to improve delivery options for Shopify merchants. There’s also a mention of Shop Promise, an upcoming feature which will allow merchants to offer two-day and …

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Shopify Dispatch Issue #345 – Marketing strategies, SEO-time

12 Types of Marketing: A Guide to Different Marketing Strategies Shopify’s created a list of broad marketing strategies. You’ll want to master at least one, and have two others you’re experimenting with. I disagree with grouping paid and earned in each of the search engine and social media marketing types. Paid and earned strategies are …

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Shopify Dispatch Issue #344 – Download your original images from Shopify

Original Image Download A minor update from Shopify but still useful. You can now download the original, full-resolution images you uploaded to Shopify in case you need them in the future. Start noticing seasonal spikes in customer behavior Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can …

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