Category: Shopify Dispatch

Shopify Dispatch Issue #290 – Headlines drive conversions

Product Page Headlines Drive Conversions Writing better copy can improve conversions more than changing button colors. Pamela Hazelton writes about how to improve the headlines on your product pages and shares a tool that can help grade your copy. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat …

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Shopify Dispatch Issue #289 – Last minute email offers

The best email subject I’ve seen in a while Ilana Davis shares an email subject line and offer that one client used to double their usual conversion rate. The email content itself isn’t as important as the idea that you can put together email offers without a ton of planning. You just need to know …

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Shopify Dispatch Issue #288 – SEO for Shopify stores

SEO Is About Humans First, Search Engines Second Adam Rogers writes about what Shopify stores need for SEO that covers many of the basic and mid-level SEO tasks that make up a complete strategy. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort …

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Shopify Dispatch Issue #286 – Customer Development

Customer Development Keven Hillstrom shares some examples of how businesses use their products for customer development and build up loyalty. All without having to heavily discount. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers …

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Shopify Dispatch Issue #284 – Customer loyalty is temporary

Loyal Buyers Decay, Too The title of Kevin Hillstrom’s article serves as a stark reminder that customer loyalty is temporary unless you keep working at it. Analyze your customer’s behaviors before they defect Your customers aren’t yours forever. One might have defected today, never to be seen again. You need to analyze your customer behavior …

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Shopify Dispatch Issue #283 – Conversion rates, Repurpose social media

What’s a good conversion rate for Shopify? Ilana Davis writes about conversation rates in Shopify and how you might be missing the point. 7 ways to repurpose your social media content into email marketing Denise Langenegger shows how to use social media to build marketing emails. It’s a good idea given how much better email …

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Shopify Dispatch Issue #282 – Buttons for variants, SEO keyword research

Buttons prove to be a better shopping experience Ilana Davis shares an example of how to make selecting variants easier on product pages. This simple change can help improve conversions, misorders, and customer service. SEO: Keyword Research for Product Content When creating product pages much of your success with SEO rests on your content. Armando …

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