Category: Shopify Dispatch

Shopify Dispatch Issue #305 – Reactivating buyers, Sustainability in ecommerce

10% to 20% Kevin Hillstrom shows the math behind reactivating buyers and how can be more profitable than acquiring new customers. Sustainability in Ecommerce: How to Create More Sustainable Supply Chains Customers are wanting to buy from more sustainable stores and that’s influencing their buying decisions. Jessica Wynne Lockhart writes about how to make your …

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Shopify Dispatch Issue #304 – Shopify Inbox, Mobile conversion rates

Introducing Shopify Inbox: Easily Manage Conversations So You Can Turn More Browsers Into Buyers Shopify has merged Shopify Ping and Shopify Chat into a new product, Shopify Inbox. This could eventually replace the need to have other live chat and messaging apps on your store. Why are mobile conversion rates usually lower than desktop? Ilana …

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Shopify Dispatch Issue #303 – Homepages, Welcome program example

The Current State of Homepage UX – 8 Common Pitfalls Baymard published part of their homepage evaluations from their research. There’s a lot of good advice in here that can help most Shopify stores. Customer Development Example: Birds Aren’t Real Kevin Hillstrom shares an example of a welcome program that makes it easy to talk …

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Shopify Dispatch Issue #302 – Shopify Unite 2021 announcements

Shopify Unite 2021 announcements The big news since last week is from Shopify Unite 2021. Now that the event is over, there’s been more details and documentation released. Shopify has created their own summarizes for merchants and for developers. The big one is what they are calling Online Store 2.0. This is the reworked version …

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Shopify Dispatch Issue #300 – Know your subscribers, Customize robots.txt on Shopify

Email Marketers Should Know Subscribers Better Armando Roggio and Val Geisler talk about how getting to know email subscribers preferences can improve campaign performance. They also briefly mention a powerful psychological behavior that can happen as a side-effect: “Second, subscribers who read the opt-out email but didn’t respond could look for your store’s Father’s Day …

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Shopify Dispatch Issue #296 – Email marketing, Google Core Web Vitals

The Beginner’s Guide to Email Marketing for Retailers Michael Keenan wrote up a guide to email marketing for Shopify stores. Though it’s aimed at retailers, much of the advice isn’t retailer specific and can be used by any Shopify store. The 411 on Google’s Core Web Vitals Google’s Core Web Vitals has been making the …

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