Category: Shopify Dispatch

Shopify Dispatch Issue #277 – Customer stages, customer retention

Customer Development Kevin Hillstrom describes five stages that customers could go through over their lifetimes. It’s interesting that he also sees clients ignoring the first two stages, which weaken the later stages’ performance. 7 Customer Retention Strategies for 2021 In a similar article, Armando Roggio writes about several strategies and tools that can be used …

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Shopify Dispatch Issue #271 – $5.1 Billion in sales, COVID-bump in 2022

Shopify Merchants Break Records with $5.1+ Billion in Worldwide Sales over Black Friday/Cyber Monday Weekend Shopify’s released some early data on how Black Friday and the whole Black Friday through Cyber Monday period performed so far. We’ll probably see some more in-depth analyses coming out over the next few weeks. Does The COVID-Bump Help You …

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Shopify Dispatch Issue #270 – Writing ideas

I’m terrible at writing Ilana Davis writes about how to come up with more content ideas for your store. Content is the key to many marketing channels (content marketing, email marketing, SEO, etc) so having a process to create it regularly is vital to your long-term success. Track down which customer cohorts perform the best …

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Shopify Dispatch Issue #269 – Post-purchase upsells, Font sizes

How to Boost Revenue and AOV with Post-Purchase Upsells Krista Walsh writes about where post-purchase upsells can help and offers some setup tips to make the most of them in Shopify. They could be an easy win this season but you’ll want to test how well they flow and integrate with your checkout. e.g. Be careful …

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