Category: Shopify Dispatch

Shopify Dispatch Issue #347 – Discounting competitors, Demand planning

Competing with big companies and discounters Ilana Davis writes about how to deal with competitors flooding the marketplace with deep discounts, without making it a race to the bottom. Demand Planning for Retailers: How to Prepare for an Influx of New Shoppers Elise Dopson has a guide to demand planning and forecasting to prevent stockouts …

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Shopify Dispatch Issue #346 – Shopify acquires Deliverr, Shopify Audiences

Holy Ship! Shopify to Acquire Deliverr for $2.1B: Building the Future of Global Logistics for Independent Brands Shopify acquired Deliverr and plans to merge them with Shopify’s own fulfillment network to improve delivery options for Shopify merchants. There’s also a mention of Shop Promise, an upcoming feature which will allow merchants to offer two-day and …

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Shopify Dispatch Issue #345 – Marketing strategies, SEO-time

12 Types of Marketing: A Guide to Different Marketing Strategies Shopify’s created a list of broad marketing strategies. You’ll want to master at least one, and have two others you’re experimenting with. I disagree with grouping paid and earned in each of the search engine and social media marketing types. Paid and earned strategies are …

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Shopify Dispatch Issue #344 – Download your original images from Shopify

Original Image Download A minor update from Shopify but still useful. You can now download the original, full-resolution images you uploaded to Shopify in case you need them in the future. Start noticing seasonal spikes in customer behavior Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can …

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Shopify Dispatch Issue #342 – Retail operations

What Are Retail Operations? How to Optimize Your Store’s Retail Operations Holly Stanley writes about the core business processes needed for a retail store. Segment your customers automatically with RFM Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming. Repeat Customer Insights …

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Shopify Dispatch Issue #340 – Linkpop, Customer Segmentation

Link in bio, but make it shoppable: Meet Linkpop, Shopify’s newest offering for creators Shopify’s released a tool to create a list of links called Linkpop. Intended to be shared in social media profiles, the built-in connection to a Shopify store could make it easier to start selling on those platforms. Get to know and …

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