You'll learn about:
- Why your repeat purchase rate is an excellent measure of your future success
- How to calculate your repeat purchase rate and average order values
- Why defining the path of your ideal customer can help you evaluate marketing and retention tactics
- Why focusing on repeat customers can have an out-sized ROI impact on your revenue
If you're wanting to learn how to guide your retention decisions with metrics and data, this will give you the knowledge and tools that make that happen (and boost your revenue at the same time).