Tag: a/b testing

Data is important when making changes to your Shopify store

The past week I’ve been testing our veggie seeds to see how well they germinate. All of the types had 80-90% germination within 2-6 days which is much faster and a higher percentage that many store-bought seeds. We can conclude that the seeds were grown well and will be quality seeds to plant later. The …

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Use backups to protect against total failure

This morning I saw that something tore out my baby walking stick kale. This was one of the main plants I was looking forward to growing this year. Its stem was pulled out of the ground and picked clean of leaves. It sucks, but I had the foresight to have backups ready to go. I …

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Measure, tweak, and keep the winners

Today marks the start of the spring planting for early vegetables in Portland. Plants that can take a bit of cold and wet still. But that’s not a hard and fast date. Each plant has different needs and the weather is never perfect. That’s why I already have 524 seedlings started outside. Some are ones …

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Marketing optimizations and patience

I’ve been tweaking a few things to improve my email marketing and opt-ins. That includes trying different formats of opt-in forms and how they are displayed. The first test had about half the opt-ins of the control (statistically significant) but the second test I’m running is now showing 50% higher than the control. It still …

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Have something on deck and ready to go

One thing I learned this weekend was to always have an inventory of plants started for the garden. That way when something is done and pulled out (or eaten by slugs), I can fill the open space. More production. Less weeds. Nicer looking garden. Totally worth the extra minutes of planning a couple of weeks …

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Why Shopify stores always need more traffic

I was talking with a friend yesterday and he was asking if I was already doing A/B testing on my sites. I told him that’s the wrong thing to do and A/B testing won’t help me at the stage I’m at. The problem is, A/B testing won’t tell you anything without enough traffic. Sure, it …

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