I’ve been writing about campaigns for years and haven’t made something clear. Campaigns aren’t just email marketing campaigns. I might write about them in that sense a lot, but that’s because email marketing is where my expertise lies. Campaigns can also be advertising campaigns. Or social media campaigns. Or letter campaigns. Or something that mixes …
Tag: abandoned carts
Tiny tip: check in on your abandoned cart emails
Today’s tiny tip is to make sure your abandoned cart emails are going out correctly. Abandoned cart campaigns can be highly profitable but also invisible since they don’t have a single time they are sent. Today take a minute and check whatever system you use to make sure the emails are going out and that …
An often overlooked Shopify cart abandonment reason
Last week I overhead my wife working on an accessibility audit with the help of a blind man using a screen-reader. He was trying to navigate a Shopify store to make a test purchase and it was eye-opening how confusing it was to use even the basic features of the Shopify store. If he was …
Getting lost by staring at the lone customer’s behavior and forgetting about the forest
Customer behavior can be difficult to understand when you’re looking at only a handful of customers. I was looking at some reports for my apps recently and I saw several people who started to install JSON-LD for SEO but then stopped halfway through. The most curious ones where the ones who installed, picked a plan, …