When you’re trying to make advertising work, there’s a simple calculation you can use to get a rough idea on how much you can spend per click. Multiply your purchase conversion rate by the first order’s average value (AOV) and your margin. For example, 3% conversion rate X $50 AOV X 20% margin = $0.30 …
Starting in November I had to lower my own advertising budgets because there was a high demand which was driving prices up. I ended up dropping my own advertising to 1/8th of the prior levels. But now that the holiday season is winding down I’ll be starting to increase it again. You should treat your …
Google provides a lot of options for Shopify merchants to advertise their products. Unfortunately, the this can get confusing especially if you only wanted to buy basic ads for your Shopify products. Google Shopping, Google Merchant Center, Adwords, Product Listing Ads, Sponsored Ads, data feeds, microdata, JSON-LD… oh my. The jargon goes on and on. …
Last week I started experimenting with Facebook ads for JSON-LD for SEO. The app page does a great job of converting customers so I wanted to see if I could buy some traffic for it. I set the ad campaign to run for a week with a fixed budget. First I wanted to test some …
I’ve been doing some work with Facebook ads recently. When setting up my last set of ads I wanted to try three different images to see which one would work: An image of my app banner. An image representing the concepts of my app. A dog wearing a blanket robe. Yes. To advertise my Shopify …
