Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …
Tag: adwords
Integrating Shopify, Google Merchant Center, and JSON-LD for SEO in order to effortlessly run product ads
Google provides a lot of options for Shopify merchants to advertise their products. Unfortunately, the this can get confusing especially if you only wanted to buy basic ads for your Shopify products. Google Shopping, Google Merchant Center, Adwords, Product Listing Ads, Sponsored Ads, data feeds, microdata, JSON-LD… oh my. The jargon goes on and on. …