Yesterday Anna was asking about image alt text and I realized that I haven’t written much about it before: I have a lot of pictures on my site, and Shopify makes it easy to add an alt tag to each image. I always get confused though. How many words is best, should I always add …
Tag: alt text
Today’s tiny task: optimizing your product image alt text in Shopify
Today’s tip is around adding alt text to images. Alt(ernative) text is a small amount of text that is used to describe an image. It’s primarily used by screen readers for visually-impaired customers but search engines also use the content to better understand the image and rank it in the search results. Shopify is good …

Do you need to use different alt text for every product image for your Shopify SEO?
Gary, a JSON-LD for SEO customer, emailed me a question about SEO and image alt text. Does the "alt text" for images need to be different for every image or can a single product have similar alt text for all of that products images? Good question. If you use the same alt text for all …