Tag: amazon

How your Shopify store can deal with Amazon Prime Day

Amazon Prime Day is coming next week. You have a few options. 1. You can ignore it. Say you don’t sell on Amazon and don’t want to compete on your own. It might be a slower week or two for you if people spent all their money with Amazon. 2. You can join Amazon and …

Read more

Create your own Amazon Prime Day

Amazon’s Prime Day is a good example of rewarding your best customers. Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment. Whether you love or hate Amazon, you can still …

Read more

How Amazon nailed SEO with Prime Day

While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO boost for most Shopify stores. …

Read more

How to use Amazon’s February outage to benefit your Shopify store

On February 28th Amazon’s S3 service (cloud storage) had a major outage which took down many parts of the internet for about four hours. Outages happen and it’s part of doing business online but Amazon’s was interesting because of what caused it. From the write up of the outage, Unfortunately, one of the inputs to …

Read more