Tag: aov

Low AOV, drives a little slower

Average Order Value is a key sales metric for Shopify store. It’s not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you’ll be earning less per order. Usually …

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How Average Order Value affects your Shopify store’s margin

Understanding how all of the different ecommerce metrics relate and affect each other is difficult. I’m going to explain how Average Order Value (AOV) relates to your margin. Once you know how AOV and margin relate, you’ll be able to take advise for either of those metrics and adapt it to the other metric. After …

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