Awhile back I built up a complex email automation in my email marketing provider. It included several paths for people to take with delays, multiple sub-campaigns, and whole bunch of automations. It worked fine …until it didn’t. When I switched vendors I did an audit of that automation and found that almost 20% of people …
There’s a saying that programmers pass around: A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working simple system. — John Gall …
After a customer places an order, they naturally want to know when it ships and where it is. The other day I ordered something from Amazon and when I was checking on it, I noticed this: In addition to the usual "out for delivery" message, they told me how many stops away the driver was. …
