There are a lot of different metrics you can use to track customer retention and loyalty. Lifetime Value (LTV) is a good one for many stores. Since it measures how much a customer has spent already, it’s clear and straight-forward to calculate. That’s why it’s used a lot with paid advertising. LTV has some drawbacks …
Tag: average ltv
Average Lifetime Value and Average Order Value analyzed by the first products ordered
The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants. This shows how items in the original order will influence later customer behavior across four factors: Average Order Value – order size Repeat Purchase Rate – likelihood of coming back …
Average LTV is now calculated in Repeat Customer Insights
This week I released a new metric for Repeat Customer Insights, your store’s Average LTV. While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average. In the app it’s also segmented by acquisition source. That means you can compare how …