One problem watch for with your repeat purchases is the average order value (AOV) dropping on repeat purchases. For the most part your AOV should be holding steady or increasing as specific customers buy again and again. If it’s dropping, that’s a sign of a potential problem that you’ll want to look into. This is …
Tag: average order value
What 23 pounds of seed can teach you about customer reordering behavior
I was ordering some bulk seed online the other day. I figured I’d buy a years worth at a time. That’ll save me the hassle of running out in the middle of the season. But by the time I got into checkout, I saw my $20 order was going to have a $20 shipping charge. …
Gain insight into how your Average Order Value compares to the past
When looking at your Shopify store’s metrics it’s important to compare how they are performing versus your past performance. Comparing your store against the industry or a competitor can be useful for benchmarking, but it doesn’t tell you much about how you’ve improved. Only that you’re better, equal, or worse than the others. This week …
Comparing apples to apples with your Average Order Value and Repeat Purchase Rate
One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer’s behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That’s great for benchmarking but oftentimes your store is too unique to …
Adding a new customer one-time offer to boost your Shopify store sales
One way to increase sales is to give each new customer a one-time offer. A discount is a typical option but it can be a bonus or free gift too. As long as it’s something valuable. You could make the offer conditional too, in that it’ll only apply on purchases over a certain amount which …
The easy way to start bundling products for bigger orders
Bundling has been a popular tactic for years as a way to increase your Average Order Value. It’s gotten so big that there are entire Shopify apps dedicated to product bundling. But you don’t have to go all enterprise with bundles. You could get started by just creating a single bundle product and see how …
Slipping off the Average Order Value treadmill
There are about 1,030,000,000 webpages about increasing your store’s Average Order Value. (Thanks Google) Pretty popular topic right? It’s a good activity if you have nothing else to do, but in reality there are 1,000s of other things you could be doing instead of increasing your Average Order Value. So how much Average Order Value …
Why blindly chasing AOV increases can hurt your Shopify store
Maximizing your Average Order Value (AOV) is some very popular advice given to ecommerce stores. Even I’ve written about that a few times. But like any metric, there’s some subtleties involved. If you pursue maximizing your Average Order Value too much, you can end up losing money. That’s because AOV is a metric that uses …
Insights into Average Order Value drop-offs for Shopify stores
While your store’s Average Order Value (AOV) is important, much of that depends on your store and unique product mix. Even with industry averages for AOV, it can vary a lot from store-to-store even in the same industry. AOV can also be very difficult to improve overall because of effort required touches almost everything your …
Insights into the Average Order Value metric for Shopify stores
Your Shopify store’s Average Order Value (AOV) is an important metric to get a general idea about your store’s order size. It’s limited in usefulness but its ease of calculation makes it a common metric to track. Depending on which set of industry data you use as a reference point, your overall Average Order Value …