Tag: average order value

Why blindly chasing AOV increases can hurt your Shopify store

Maximizing your Average Order Value (AOV) is some very popular advice given to ecommerce stores. Even I’ve written about that a few times. But like any metric, there’s some subtleties involved. If you pursue maximizing your Average Order Value too much, you can end up losing money. That’s because AOV is a metric that uses …

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Insights into Average Order Value drop-offs for Shopify stores

While your store’s Average Order Value (AOV) is important, much of that depends on your store and unique product mix. Even with industry averages for AOV, it can vary a lot from store-to-store even in the same industry. AOV can also be very difficult to improve overall because of effort required touches almost everything your …

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Insights into the Average Order Value metric for Shopify stores

Your Shopify store’s Average Order Value (AOV) is an important metric to get a general idea about your store’s order size. It’s limited in usefulness but its ease of calculation makes it a common metric to track. Depending on which set of industry data you use as a reference point, your overall Average Order Value …

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Low AOV, drives a little slower

Average Order Value is a key sales metric for Shopify store. It’s not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you’ll be earning less per order. Usually …

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Segmenting your Average Order Value data in Shopify

There’s the business maxim that says it’s easier to win an order from a repeat customer than a new customer. But is it worth it? Here’s one way you can check to see if you should be focusing on your repeat customers. What you’re going to do is to look at the Average Order Values …

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Monday Morning Metrics: see how your Shopify store performed last week

This morning, customers of Repeat Customer Insights received a nice present in their email inbox. They’ve gotten the first Monday Morning Metrics report. Monday Morning Metrics is a new feature of Repeat Customer Insights that serves to highlight and celebrate how your Shopify store did last week. Its focus is on new and repeat customers …

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Delight your best customers by adding incentives to large orders

In most cases, customers who place larger orders are better customers. Many stores give some sort of discount incentive for larger orders. Usually it’s a coupon or free shipping. Though discounting might train the customer to expect discounts in the future and can be harmful to some premium brands. Another idea is to give the …

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Average Order Value, and how to calculate it

Your Shopify store’s Average Order Value (AOV) is one of the key metrics you want to keep track of. Average Order Value definition Average Order Value shows how much each customer spends in an order, on average (hence the name). It is calculated on orders in a date range so you’ll end up with some …

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