Tag: average order value

Segmenting your Average Order Value data in Shopify

There’s the business maxim that says it’s easier to win an order from a repeat customer than a new customer. But is it worth it? Here’s one way you can check to see if you should be focusing on your repeat customers. What you’re going to do is to look at the Average Order Values …

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Monday Morning Metrics: see how your Shopify store performed last week

This morning, customers of Repeat Customer Insights received a nice present in their email inbox. They’ve gotten the first Monday Morning Metrics report. Monday Morning Metrics is a new feature of Repeat Customer Insights that serves to highlight and celebrate how your Shopify store did last week. Its focus is on new and repeat customers …

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Delight your best customers by adding incentives to large orders

In most cases, customers who place larger orders are better customers. Many stores give some sort of discount incentive for larger orders. Usually it’s a coupon or free shipping. Though discounting might train the customer to expect discounts in the future and can be harmful to some premium brands. Another idea is to give the …

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Average Order Value, and how to calculate it

Your Shopify store’s Average Order Value (AOV) is one of the key metrics you want to keep track of. Average Order Value definition Average Order Value shows how much each customer spends in an order, on average (hence the name). It is calculated on orders in a date range so you’ll end up with some …

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4 reasons why your ecommerce store’s AOV is an awful metric

Tracking metrics can become an obsession for e-commerce entrepreneurs. As you gather data and measure your performance, it’s easy to get hooked on a few numbers that seem to give you a clearer picture of what’s happening with your business. One of those key metrics is the AOV — your average order value. Calculating your …

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How Average Order Value affects your Shopify store’s margin

Understanding how all of the different ecommerce metrics relate and affect each other is difficult. I’m going to explain how Average Order Value (AOV) relates to your margin. Once you know how AOV and margin relate, you’ll be able to take advise for either of those metrics and adapt it to the other metric. After …

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More money per order: how to grow your Shopify store with each new order

One sure strategy for increasing profits in any business is to find more customers. But what if you could grow by encouraging more purchases from your customers who are already clicking the “buy now” button? Instead of pushing for more orders, many online retailers have found great success by boosting the dollar amount for each …

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