Tag: behavioral marketing

Behavior changes in the flock

Since about mid-February we’ve been talking a family walk every weekday. Shortly after we started, the kiddo found a house with a flock of adolescent chickens. Early on they were just large fluffy chicks. Now they are looking like mini-chickens and starting to show different behaviors. They went from running up to the fence and …

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Picking one and only one metric for customer analysis

I was thinking, if I had to pick one and only one metric to look at for customer analysis, I think I’d pick Recency. That’s the first part of the RFM model and while I’d rather use the whole model, the Recency would be a good single metric. Recency tracks how recent a customer has …

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The art of changing a customer’s behavior with triggers

This last week I received an email that my desktop backups weren’t running. (Don’t worry, this has nothing to do with my apps or servers. This is my personal desktop) When I was young I lost a lot of school work because of a computer crash and didn’t have a backup. Since then I’ve built-up …

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Would you like some chai with your sugar?

I’m not a coffee drinker. I’m more of a chai and tea drinker. I’ve got a routine down where I make a cup of chai each morning. Warm days it’s a cold drink (not iced), cool days it’s a warm one. Some days I’ll have a second cup in the afternoon but usually only a …

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Business downturn or are you selling soup in the summer?

Last week my wife and I went out for soup for lunch. It was a sunny day but something about a warm, rich soup sounded good. When we showed up there was only one other person there which seemed odd at first. This place was super popular a few months ago and the burger place …

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Early summer and behavioral marketing

This week Spring decided to, well… spring on us. Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit. It’s not that hot, but when you contrast it with the amount of change from the normal, it’s a jump. For me, this meant …

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