With Black Friday here it’s time to put your plan into action. Follow your checklists. Start your campaigns. Test your store changes. Do everything you can to have a calm day. You know your customers are going to act crazy with all the pent-up energy from the year. I hope the day is just right …
Tag: black friday
The last weekend before Black Friday
Tomorrow starts the last weekend before Black Friday. There are different ways to approach it: Take a break and relax because the next few weeks are going to be busy. Work on the last minute things you need done. Or a mix of both. Given how 2020 has been, any choice is a fine choice. …
Your Black Friday checklists
It’s time to create two Black Friday checklists. By now you should know what you’re going to be doing for Black Friday, but a checklist will help you make sure nothing is missed. You’re going to want two different lists. A Do list. A Check list. (Also called a Confirm list but I love the …
Extend the season for a few weeks of extra growth
We have our first frost coming next weekend which means every gardener in the area is starting to finish up for the season. I just replaced the cover on a garden bed, removing the mesh cover (insect protection) and adding a fleece cover (holds heat, like a light blanket). While most of that bed can …
This Black Friday trend is crystal clear for Shopify stores
46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That’s the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave mobile as an afterthought. Most …
What to do if something went wrong with your Black Friday campaigns
If you didn’t get what you hoped for over the Black Friday weekend, there’s still time to salvage it. The most effective things to do right now are to make sure there wasn’t a problem that blocked your results. Are the links you sending in email going to the right url? Are the products you’re …
Analysis of the best performing marketing channels in Shopify for BFCM 2017 and 2018
With Shopify releasing their 2018 Black Friday to Cyber Monday stats recently, I wanted to compare them to last years. The first one I’m interested in is the conversion rate by source. Conversion rate is such a key metric for your business that it’s an important one to watch. The marketing channel also tends to …
Make every Friday your Black Friday
Black Friday, the magical day when you start producing a profit (in theory). But why wait until the 11th month? What if every Friday was Black Friday? Black Friday is so successful because you finally getting buyers into the store. Not just lookie-loos who are just browsing. Actual buyers. With money in hand and a …