Tag: breadcrumb

When your breadcrumbs lead poor Hansel right into the witch’s oven

Last week I encountered a store who was using another SEO app that added Breadcrumb structured data. Incorrectly. You might have heard JSON-LD for SEO doesn’t include Breadcrumb structured data because it’s not possible to automatically create it correctly for every theme. Here’s the danger of bad automatic breadcrumb data (with the domain, content, and …

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Breadcrumb structured data is now analyzed by Google Search Console

Fresh on the trail of the structured data algorithm update, Google Search Console has also released a new structured data report for Breadcrumbs and started emailing websites about it. Breadcrumb structured data reports now available in Google Search Console Many Shopify themes have had problems with Breadcrumb data, some with coding errors going back years. …

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