Tag: breadcrumb

When your breadcrumbs lead poor Hansel right into the witch’s oven

Last week I encountered a store who was using another SEO app that added Breadcrumb structured data. Incorrectly. You might have heard JSON-LD for SEO doesn’t include Breadcrumb structured data because it’s not possible to automatically create it correctly for every theme. Here’s the danger of bad automatic breadcrumb data (with the domain, content, and …

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