A Repeat Customer Insights customers was asking about how the cumulative orders in the Cohorts Report work: Why doesn’t the sum of month 1 to n on the cohort customers % match the nth month for the cumulative cohort %? The percentages are based on how many unique customers have bought out of the whole …
Tag: cohort analysis
What cohort reports teach you about your repeat customer behavior
I frequently get questions from Repeat Customer Insights customers about the Cohort reports. It’s one of the most popular reports and for good reason. A well-structured cohort report can answer questions about your customer behavior that no other report can. Basically it’ll show how groups of people (a cohort) behave over-time. In the app, the …
Watching Memorial Day weekend to monitor the recovery
With Memorial Day weekend coming up, stores are going to get a preview of how customer behavior has been changed from the pandemic and shutdowns. Some stores and segments might see their usual spike, while others might not notice anything at all. This can be a preview of the remainder of the year and the …
What to check first if your Shopify store sales have dried up
I’ve been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if you’re impacted but they might …
Find what percentage of customers reorder in a time frame
A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …
Marketing optimizations and patience
I’ve been tweaking a few things to improve my email marketing and opt-ins. That includes trying different formats of opt-in forms and how they are displayed. The first test had about half the opt-ins of the control (statistically significant) but the second test I’m running is now showing 50% higher than the control. It still …
Detailed customer cohort information for Shopify stores
Repeat Customer Insights now has details for each customer Cohort. Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn’t great for see how a specific cohort of customers …
Find out which customers are annual gift-givers to improve your marketing messages to them
There’s a good chance you have customers who only buy on the winter holidays. There’s also a good chance that some of them buy every winter holiday. Though they might not be rabid customers who buy every month, if they are showing signs of buying year-after-year they are still repeat customers. Identify them now and …
Using the Cohort Revenue report to see how your customers are buying over-time
A Repeat Customer Insights customer was asking the Cohort Revenue report works. Here’s a set of sample data. You can see each cohort in a row based on when a customer first ordered. Each row shows the total that cohort has spent along with how much they’ve spent over time, month-by-month. Each numbered column is …
Analyze how your holiday customer behavior was different
Ah, September. This has been one of the longest and one of the shortest years ever. Now would be a good time to start to analyze the customer behavior of last year’s holiday shoppers. Did you have a lot of one-time buyers from the holidays? How many stuck around and bought again? Are they still …