There’s a good chance you have customers who only buy on the winter holidays. There’s also a good chance that some of them buy every winter holiday. Though they might not be rabid customers who buy every month, if they are showing signs of buying year-after-year they are still repeat customers. Identify them now and …
Tag: cohort analysis
Using the Cohort Revenue report to see how your customers are buying over-time
A Repeat Customer Insights customer was asking the Cohort Revenue report works. Here’s a set of sample data. You can see each cohort in a row based on when a customer first ordered. Each row shows the total that cohort has spent along with how much they’ve spent over time, month-by-month. Each numbered column is …
Analyze how your holiday customer behavior was different
Ah, September. This has been one of the longest and one of the shortest years ever. Now would be a good time to start to analyze the customer behavior of last year’s holiday shoppers. Did you have a lot of one-time buyers from the holidays? How many stuck around and bought again? Are they still …
Cohort Reports now include all historic customer purchasing behavior
When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify’s design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify’s admin area, I’ve been able to update the design and …
How broken habits might be hurting your Shopify store’s sales
Though we are all unique individuals, the majority of our activities are driven by habits. If your customers habits are to reorder after they run out of your product and you can see that, it’s reasonable then to predict when they’ll be buying again. Even the best habits get broken though. External and internal events …
Evaluating the early impacts a downturn has on your customer’s behavior
One thing I’ve been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there’s now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would be the first place to …
“Extremely happy with this new tool now one of my most valuable in our site”
Last week a Repeat Customer Insights customer left me this review about the Cohort report: COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site! The Cohort report is relatively new but …
Spotting behavioral changes in your customers
In data-heavy reports like Repeat Customer Insights’ Cohort Report it can be difficult to understand what the data is telling you. That’s why the report uses shading in addition to the values. The shading is automatic and makes it easier to spot changes, trends, and outliers without having to read and compare every single cell. …
How to understand what a customer cohort is doing
With the recent release, Repeat Customer Insights now includes 10 different cohort reports. Sadly, in my rush to get them into customers’ hands I haven’t written much about them at all. It’s time to change that. Cohort reports can be very information dense, especially if you’re not familiar with their purpose and organization. A cohort …
Two ways to compare different cohorts to find opportunities
Evaluating how a single cohort behaves can draw some useful conclusions, but it’s even more valuable to compare different cohorts. You can compare cohorts: For the same time after the first order, by using the vertical column For the same calendar month, by looking for diagonals that go from the top right to the bottom …