Tag: cohort

Measuring cohort membership

A customer from Repeat Customer Insights was asking me about customer cohorts: Wanted to understand if in repeat cohorts, customers in the total vertical column are unique or not? So, would the same customer be counted twice if they’re-ordered in another month? The Customer Orders by Cohort report is measuring the number of unique customers …

Read more

Breaking down customer acquisition sources for each cohort

Knowing where customers come from is important for customer analysis. When you know which sources create quality customers, you can shift more resources to them and away from low-quality sources. Repeat Customer Insights will now analyze and breakdown which acquisition sources lead to customers on a per-cohort basis. This will help answer the questions “where …

Read more