Tag: content marketing

Using product education to attract new and retain repeat customers

A couple of months back I happened across a native flower that only grows in our area. It’s also the main source of food for various butterflies, including an endangered one. The store I learned about it from wasn’t selling it any longer but they did list their supplier in their product description. Their supplier, …

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Optimize your critical marketing processes and ignore the rest

Last week I finally got around to cleaning up my list of writing ideas. It’s been a year since my last cleaning so I took this time to review all of my ideas, throw away old ones that aren’t relevant, and group them into new categories. It took some time but there were several hundred …

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Putting a backlog of valuable content to work

Earlier this year I got into the habit of publishing my daily Shopify tips to my website everyday. I used to batch process them by scheduling articles written previously for the upcoming month. That meant by the time my website would have the article it would be almost a month old (and some were multiple …

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Blogging for traffic on multiple Shopify stores

A JSON-LD for SEO customer emailed about blogging on Shopify: I have two Shopify sites [for international sales] (planning on getting more too). How would the Shopify Blog handle this – or best to choose one (say .com) and go from there? Unless there’s a major difference in the types of content you’d produce for …

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Accumulating SEO benefits over the long-haul

Yesterday I noticed that Shopify Dispatch is approaching 5 years of weekly issues. Consistency is what’s needed to make content marketing and SEO work. You might not need 5 years but you do need to keep working and improving over the long-term. In the grand scheme, seeing any level of improvement after 6 months of …

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The SEO problem a Shopify app can’t solve: no content

A major part of Shopify SEO is product descriptions. Google loves content and for most stores, product descriptions are the bulk of their content. Some stores have blogs and articles too but they are definitely the minority (hint: sounds like a content marketing opportunity). But content is one thing that buying an app can’t solve. …

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Tiny Tip: Save story ideas for future content

One important part of SEO is content. Without content, you’ll find winning and keeping great results near impossible. Today’s tiny tip is to start a list of story and topic ideas. Jot down pieces of things you hear about, see, or read about that sound interesting. When you need to write, scan through this list …

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When you’re bored but still want to improve your Shopify store

If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don’t have enough content so their SEO results are limited. Normally writing …

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Build up your earned traffic for your Shopify store

It’s never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it’ll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth. (It’s also a great place …

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Should you use WordPress or Shopify for your store’s blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has better SEO because of it’s …

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