Tag: content marketing

The temptation of the new marketing platform

This article from Seth Godin is a good reminder about marketing platforms. Creating assets for your customers on a consistent basis is one marketing activity that has and will always work. It’s also a key component many businesses miss and end up struggling with traction. I’ve stopped counting the number of businesses who fall on …

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How marketing strategies mirror plant lifecycles

Last week I received a couple of perennial kale plants along with seeds to grow another couple hundred. Perennials are useful food plants. Since they can live for years they take more planning and patience than annuals (which will only live for a year-ish). You have to research what kind of environment it needs, how …

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Give customers the information they are begging for

Yesterday I called in a wholesale grocery order and chatted with the salesperson a bit. Instead of just taking the order, he asked me some questions about what I was going to use things for. Turned out, because I’ve never learned the specific food service jargon I was ordering the wrong things. Well, not wrong. …

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Using product education to attract new and retain repeat customers

A couple of months back I happened across a native flower that only grows in our area. It’s also the main source of food for various butterflies, including an endangered one. The store I learned about it from wasn’t selling it any longer but they did list their supplier in their product description. Their supplier, …

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Optimize your critical marketing processes and ignore the rest

Last week I finally got around to cleaning up my list of writing ideas. It’s been a year since my last cleaning so I took this time to review all of my ideas, throw away old ones that aren’t relevant, and group them into new categories. It took some time but there were several hundred …

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Putting a backlog of valuable content to work

Earlier this year I got into the habit of publishing my daily Shopify tips to my website everyday. I used to batch process them by scheduling articles written previously for the upcoming month. That meant by the time my website would have the article it would be almost a month old (and some were multiple …

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Blogging for traffic on multiple Shopify stores

A JSON-LD for SEO customer emailed about blogging on Shopify: I have two Shopify sites [for international sales] (planning on getting more too). How would the Shopify Blog handle this – or best to choose one (say .com) and go from there? Unless there’s a major difference in the types of content you’d produce for …

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Accumulating SEO benefits over the long-haul

Yesterday I noticed that Shopify Dispatch is approaching 5 years of weekly issues. Consistency is what’s needed to make content marketing and SEO work. You might not need 5 years but you do need to keep working and improving over the long-term. In the grand scheme, seeing any level of improvement after 6 months of …

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Tiny Tip: Save story ideas for future content

One important part of SEO is content. Without content, you’ll find winning and keeping great results near impossible. Today’s tiny tip is to start a list of story and topic ideas. Jot down pieces of things you hear about, see, or read about that sound interesting. When you need to write, scan through this list …

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When you’re bored but still want to improve your Shopify store

If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don’t have enough content so their SEO results are limited. Normally writing …

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