Tag: content marketing

Build up your earned traffic for your Shopify store

It’s never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it’ll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth. (It’s also a great place …

Read more

Should you use WordPress or Shopify for your store’s blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has better SEO because of it’s …

Read more

It’s not a SEO problem, it’s a lack of content problem

Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That’s all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want to see. If people want …

Read more

How to spawn titles quickly for content and email marketing

With all the writing and email marketing I do, I’ve had to quickly improve how I create my titles. I don’t have the luxury of taking days to create the perfect title. Here’s the system I use. Draft 3-5 basic titles that give the gist of the article. Pick the best one. Consider how that …

Read more

Creating high-quality SEO content in Shopify

Recently a customer was asking about content: have you already created a blog post about what qualifies as "high-quality content" and how creating a blog post or page on our site needs to be written, in order to "catch the tradewinds" of Google’s featured snippets? I started answering this question by digging into what Google …

Read more

Preview how your Shopify theme displays content

One way to succeed with SEO is to create a lot of content. You want that content to be appealing to both search engines and customers. Search engines are okay with ugly sites but customers want nicer looking ones. Or at least, easy to read sites. I first learned about today’s tip from using WordPress. …

Read more

Google down from 320 to 160 characters for meta descriptions

Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back down to the 160 character …

Read more