I learned last week that a few email marketing systems will automatically unsubscribe your customers if they place an order in Shopify and don’t check the Accept Marketing checkbox in checkout. It’s commonly listed in checkout as “Keep me up to date on news and offers” or “Email me with news and offers” but each …
Tag: conversion optimization
Take care of deferred maintenance before the busy season
I’ve been wheelbarrowing loads of wood chips to our garden. On the first trip I noticed the wheelbarrow bouncing around oddly and being difficult to steer. I checked the tire and it wasn’t punctured but there was almost no air in it. Five minutes and a bike pump later, it was back up to 25 …
Cutting down problems to make room for growth
Yesterday I cut down two yew trees that were causing problems. They were too close to the house, blocked the view of the front door (confusing visitors), and the branches were starting to separate making them look like a 90’s mohawk. I hate cutting down trees but since we have two spare native shrubs coming …
Homepage Slip ‘N Slider tips
A lot of Shopify stores use sliders on their homepage in order to have more space for offers. Many conversion and accessibility folks hate sliders, with good reason. But they are still popular and you might like them for the aesthetics. If you do decide to use a slider, there are things you can add …
When the dryer strikes back
Living in rainy Portland I’ve gotten used to the wet weather. It doesn’t bother me anymore as long as it’s not a surprise. But there are two things that do bother me when it’s wet out. Wet socks. (No further comment needed) Those times when you wash and dry a sweater but the cuff gets …
Help your customers compare your products easily in Shopify
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power tool, nor the data entry, …
Highlight your most popular product variants to improve your conversions
Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store. A simple one that can really help is to highlight the popular option. This is done all the time in the software industry but I rarely see it …
A/B tests are a great safety net when you can use them
I’ve been working on a new design for Repeat Customer Insight’s pricing page. It’s been functional and describes what each level of account receives, but it was designed a long-time ago when the app had fewer features and only needed a paragraph or two. Now that the app has matured some, the design isn’t working …
Testing your customer’s experience with your Shopify store will be profitable
This week I was talking with a customer who uses some AMP app in Shopify. The app was doing some things right SEO-wise but conversions-wise it had room for improvement. The checkout process was a huge one. The store enabled some of the accelerated checkouts like PayPal and Google Pay which can help conversions. But …
Catch checkout-breaking bugs in Shopify before they hurt your sales
Today’s Shopify tip is a simple one: Every time you publish a new theme, go through a full checkout. It sounds too simple but when it catches a checkout-blocking bug just once, you’ll be happy you did it. If you have the time or a team, ideally you’d have a checklist you’d follow to make …