Yesterday I cut down two yew trees that were causing problems. They were too close to the house, blocked the view of the front door (confusing visitors), and the branches were starting to separate making them look like a 90’s mohawk. I hate cutting down trees but since we have two spare native shrubs coming …
Tag: conversion optimization
Homepage Slip ‘N Slider tips
A lot of Shopify stores use sliders on their homepage in order to have more space for offers. Many conversion and accessibility folks hate sliders, with good reason. But they are still popular and you might like them for the aesthetics. If you do decide to use a slider, there are things you can add …
When the dryer strikes back
Living in rainy Portland I’ve gotten used to the wet weather. It doesn’t bother me anymore as long as it’s not a surprise. But there are two things that do bother me when it’s wet out. Wet socks. (No further comment needed) Those times when you wash and dry a sweater but the cuff gets …
Help your customers compare your products easily in Shopify
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power tool, nor the data entry, …
Highlight your most popular product variants to improve your conversions
Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store. A simple one that can really help is to highlight the popular option. This is done all the time in the software industry but I rarely see it …
A/B tests are a great safety net when you can use them
I’ve been working on a new design for Repeat Customer Insight’s pricing page. It’s been functional and describes what each level of account receives, but it was designed a long-time ago when the app had fewer features and only needed a paragraph or two. Now that the app has matured some, the design isn’t working …
Testing your customer’s experience with your Shopify store will be profitable
This week I was talking with a customer who uses some AMP app in Shopify. The app was doing some things right SEO-wise but conversions-wise it had room for improvement. The checkout process was a huge one. The store enabled some of the accelerated checkouts like PayPal and Google Pay which can help conversions. But …
Catch checkout-breaking bugs in Shopify before they hurt your sales
Today’s Shopify tip is a simple one: Every time you publish a new theme, go through a full checkout. It sounds too simple but when it catches a checkout-blocking bug just once, you’ll be happy you did it. If you have the time or a team, ideally you’d have a checklist you’d follow to make …
Grow your sales by testing your Shopify store
When was the last time you watched someone shop in your Shopify store? When you’re working on it everyday you start to become blind to how it works and appears. You already know the shipping information is a link in the footer or you’ve already dismissed the opt-in popups so they don’t appear now. But …