Tag: conversion rate optimization

The five core marketing metrics

I’m starting to unify much of my marketing around a set of core metrics. There are five general categories: Traffic Leads Conversions Retention Revenue I then adapted them for Repeat Customer Insights to fit its business model (subscription software as a service): Traffic became Total traffic Leads became App installs Conversions became Trial completions Retention …

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The good iceberg that growing stores forget about

I usually recommend that you have a few experiments active at once. testing out a new channel to acquire customers testing out an idea in one of your existing channels testing out optimizations in your area of focus for the month/quarter/year All three are new ideas or new things. You’re trying to see if they …

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Imperfect optimizations can yield benefits for your Shopify store

One side of our house has a good-sized garden. During spring and summer, it gets a ton of sunlight and heat which helps everything grow well. In winter though, the sun drops to a low angle and basically goes away behind the neighbor’s house. This makes growing anything during the winter really difficult in that …

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The expensive call to inaction

A few minutes ago I was reading through one of my most popular articles on Customer Purchase Latency. At the bottom of it I noticed that the call to action was out-dated… and not by a little bit, by a lot. It mentioned a service that I haven’t offered for years now. Something that Repeat …

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A-then-B conversion optimization for smaller traffic Shopify stores

I did a lot of A/B testing in the past, especially with paid advertising and clicks. But it’s difficult to do that with lower traffic and a major conversion (e.g. purchase). Instead I started doing what I call: A-then-B testing. In A-then-B testing, you measure your results right now (your A, the control). Then you make …

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Conversion rate optimization dogma

This week I was reading a conversation from a self-described “conversion expert”. They were claiming that some optimizations made to a Shopify store were invalid because the store didn’t run an A/B test and wait for statistical significance. What a line of BS. Statistical significance is jargon for, the result is valid and probably not …

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Don’t let customers bounce away from out-of-stock products

If a customer lands on an out-of-stock product, there’s a good chance of them leaving your store entirely. Especially if they came from an organic method like Google. If a product’s out of stock and you know you won’t get any back soon, add a message to its product description. Explain it’s out of stock, …

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Ending an optimization before it’s fully grown

This past weekend I pulled out the winter squash, the last of my summer plants. It was still growing slowly as the temperatures haven’t dropped low enough yet, but it was growing v e r y slowly and I needed that space to plant the next plants (fava beans). That let us lock-in our harvest …

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There’s only two ways to optimize your Shopify store

There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your cart page? Adding positive (larger …

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Testing out different advice to find the best results

This year I tried to save lettuce seeds from my garden. We grew a few plants we liked, let them go so seed, and then harvested the seeds. I found a few different how-tos on what to do but the first three times I tired it, the seeds wouldn’t germinate when I tested them. I …

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