Tag: conversion rate optimization

The expensive call to inaction

A few minutes ago I was reading through one of my most popular articles on Customer Purchase Latency. At the bottom of it I noticed that the call to action was out-dated… and not by a little bit, by a lot. It mentioned a service that I haven’t offered for years now. Something that Repeat …

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A-then-B conversion optimization for smaller traffic Shopify stores

I did a lot of A/B testing in the past, especially with paid advertising and clicks. But it’s difficult to do that with lower traffic and a major conversion (e.g. purchase). Instead I started doing what I call: A-then-B testing. In A-then-B testing, you measure your results right now (your A, the control). Then you make …

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Conversion rate optimization dogma

This week I was reading a conversation from a self-described “conversion expert”. They were claiming that some optimizations made to a Shopify store were invalid because the store didn’t run an A/B test and wait for statistical significance. What a line of BS. Statistical significance is jargon for, the result is valid and probably not …

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Don’t let customers bounce away from out-of-stock products

If a customer lands on an out-of-stock product, there’s a good chance of them leaving your store entirely. Especially if they came from an organic method like Google. If a product’s out of stock and you know you won’t get any back soon, add a message to its product description. Explain it’s out of stock, …

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Ending an optimization before it’s fully grown

This past weekend I pulled out the winter squash, the last of my summer plants. It was still growing slowly as the temperatures haven’t dropped low enough yet, but it was growing v e r y slowly and I needed that space to plant the next plants (fava beans). That let us lock-in our harvest …

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There’s only two ways to optimize your Shopify store

There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your cart page? Adding positive (larger …

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Testing out different advice to find the best results

This year I tried to save lettuce seeds from my garden. We grew a few plants we liked, let them go so seed, and then harvested the seeds. I found a few different how-tos on what to do but the first three times I tired it, the seeds wouldn’t germinate when I tested them. I …

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Take care of deferred maintenance before the busy season

I’ve been wheelbarrowing loads of wood chips to our garden. On the first trip I noticed the wheelbarrow bouncing around oddly and being difficult to steer. I checked the tire and it wasn’t punctured but there was almost no air in it. Five minutes and a bike pump later, it was back up to 25 …

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Missing shipping info can mess with your customer metrics

I’ve been ordering from a bunch of stores recently and one thing that keeps happening is missing shipping information. Some mention it right upfront, usually on the product page or on a dedicated shipping page. But others hide it until checkout, one was even on the very last step with the payment details. That means …

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Hide your newest products to increase your sales

Another homepage copy tip for Shopify stores. If you’re showing your newest/latest products as a collection list on the homepage, remove it. Most new products are unproven with unproven conversions. By showing them on the homepage you’re stealing attention from your best products. If you still want to highlight new products, use some sales copy …

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