Tag: copywriting

Are you throwing away buyers because of a missed setting?

I learned last week that a few email marketing systems will automatically unsubscribe your customers if they place an order in Shopify and don’t check the Accept Marketing checkbox in checkout. It’s commonly listed in checkout as “Keep me up to date on news and offers” or “Email me with news and offers” but each …

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The garlic from beyond the solar system

I was thinking about what garlic to grow next fall and began browsing descriptions online. Last year my 1st and 2nd pick were sold out because I didn’t plan ahead. I came across one seller who has a bunch of new types, many from wild garlics they’ve been collecting and growing. One specific garlic caught …

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Spread out your products and use as much space as you need

This week I’ve been working on updating the Shopify app pages for JSON-LD for SEO and Repeat Customer Insights. Shopify limits just about every field on there so I have to be brief and don’t have the space to both explain what the apps do and answer frequent questions. On my own website there are …

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Which part of the chicken does the nugget come from?

Every other week I get an email newsletter from my kid’s school. For the most part it’s typical boring information dispersion. Every now and then though, a bit of creative genius shines through like this: Nutrition Services is Hiring! Are you, or someone you know, looking for job in the exciting world of School Lunches? …

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Lying about fake purchases and traffic

A customer linked me to their Shopify theme where I found this gem: Fake counters real benefits! It’s all about perceptions! This Awesome fake counter and views helps you boost your sales. [screenshot of faking traffic, views, and orders] Ummm. It’s not all about perception. When a customer finds out that you were lying about …

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A simple call to action might be all you need

Calls to action (CTAs) are important but they don’t need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer behavior so you can better …

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Make your Shopify homepage start converting customers

Your Shopify homepage is the first or one of the first impressions on new customers. It should clearly convey what your store is and who it serves. And no, everyone is not a valid answer unless you’re willing to go toe-to-toe with the behemoths like Amazon and Walmart. There are four areas to focus on …

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Keep your Shopify store out of the digital shredder

Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn’t help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized statements and claims that target …

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Wrong pitch, wrong market, wrong time

The school here has a small Halloween trick-or-treat parade every year. Kids of all ages and parents walk down one of the main streets while the community cheers and passes out treats. It’s great for the young kids because they can get quite a haul without having to stay up late. School-age kids also get …

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