Tag: copywriting

Which part of the chicken does the nugget come from?

Every other week I get an email newsletter from my kid’s school. For the most part it’s typical boring information dispersion. Every now and then though, a bit of creative genius shines through like this: Nutrition Services is Hiring! Are you, or someone you know, looking for job in the exciting world of School Lunches? …

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Lying about fake purchases and traffic

A customer linked me to their Shopify theme where I found this gem: Fake counters real benefits! It’s all about perceptions! This Awesome fake counter and views helps you boost your sales. [screenshot of faking traffic, views, and orders] Ummm. It’s not all about perception. When a customer finds out that you were lying about …

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A simple call to action might be all you need

Calls to action (CTAs) are important but they don’t need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer behavior so you can better …

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Make your Shopify homepage start converting customers

Your Shopify homepage is the first or one of the first impressions on new customers. It should clearly convey what your store is and who it serves. And no, everyone is not a valid answer unless you’re willing to go toe-to-toe with the behemoths like Amazon and Walmart. There are four areas to focus on …

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Keep your Shopify store out of the digital shredder

Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn’t help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized statements and claims that target …

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Wrong pitch, wrong market, wrong time

The school here has a small Halloween trick-or-treat parade every year. Kids of all ages and parents walk down one of the main streets while the community cheers and passes out treats. It’s great for the young kids because they can get quite a haul without having to stay up late. School-age kids also get …

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How to spawn titles quickly for content and email marketing

With all the writing and email marketing I do, I’ve had to quickly improve how I create my titles. I don’t have the luxury of taking days to create the perfect title. Here’s the system I use. Draft 3-5 basic titles that give the gist of the article. Pick the best one. Consider how that …

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The copywriting superpower

You’re told to constantly learn and pick up new skills. Some skills are useful but require a huge amount of time to learn and keep up-to-date. SEO for example. Then there are some skills that stay relevant for years. Some even decades. One of those long-lasting skills is copywriting, also described as the ability to …

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Borrow inspiration

Ah Valentine’s Day, one of the starting retail holidays of the new year. For some stores, it’s a big one too. Easily in the top five sales-wise outside the winter holidays. It’s probably too late to plan a big campaign around it this year if you haven’t started yet. Though it never hurts to send …

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To buy, or not to buy, that is the question

You might not be aware but Shopify is planning to completely redo the App Store. They have been cagey and only given out a limited set of details to their app partners like me, but it appears to be a complete redo. One major change is additional rules and restrictions around an app’s description. Now …

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