Tag: core metrics

Getting a better view on last year’s performance

Yesterday I started doing my own year-end review. What went well? What went poorly? What was a surprise? What will I do next? The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue, AOV, etc. The big metric …

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Benchmark your Shopify store to find the important metrics

The garden’s been going really slow this year. At first I thought it was just me. Perhaps I was doing something wrong. Bad seeds? Planted too early? Poor soil? Then I heard a lot of others in the city having trouble growing things this spring. Measured against them, my garden is doing okay. This measurement …

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The five core marketing metrics

I’m starting to unify much of my marketing around a set of core metrics. There are five general categories: Traffic Leads Conversions Retention Revenue I then adapted them for Repeat Customer Insights to fit its business model (subscription software as a service): Traffic became Total traffic Leads became App installs Conversions became Trial completions Retention …

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