When selling online you want to make sure that your core processes are as friction-free as possible for customers. This means when a customer is on a product page, they should be able to easily and clearly recognize the add to cart button. This button serves as a reminder that, "hey you can buy this …
Reviewing your store while pretending to be a customer is a quick way to spot weaknesses in your buying funnel. But a common problem is that you know too much. You already know what to search for to find a product. You already know how much shipping will cost. You already know what will happen …
When you’re not getting enough sales in your Shopify store, it’s time to look at how you’re asking your customers to buy. When was the last time you browsed your store, read everything on the page, and actually shopped? It’s probably been a while right? Do a Google search for one of your top selling …
One question I’ve gotten about Sticky has been, Why is it shown on both the desktop and mobile? That’s a good question, especially because there are some apps and premium themes that show a sticky add to cart button on mobile only. The reason is simple: a good user experience should benefit all shoppers. For …
The last few weeks I’ve been working on a new Shopify app. Called Sticky, it’s an app that will give you a sticky Add to Cart button so your customers always have a clear, impossible-to-miss call to action. You’re probably already aware of how important the Add to Cart button is, but have you noticed …
