When it comes to marketing your Shopify store, you should have at least 4 assets in place: A stable free/low-cost traffic source. An additional traffic source that is under development to become profitable or scale. Simple email list that you contact all subscribers at least once per month. A series of emails or phone calls …
Tag: customer acquisition
Do you know where your Shopify store sales actually come from?
Sometimes I’ll hear stories about a new marketing channel and how amazing it is, but then there’s no sales data to back it up. It just "feels" good (read: fun to use). It’s similar to how much social media is talked up as an email marketing disruptor, but then (not) surprisingly when you look at …
Analyze which Shopify sales channels produce your best repeat customers
I’ve been hinting at a new feature in the works for Repeat Customer Insights for awhile now. It’s finally released… A major influence in customer behavior is how they were acquired. A customer who learned about you from a close friend is going to behave vastly different than one who saw your ad while scrolling …
How Repeat Customer Insights tracks your customer acquisition sources in Shopify
Repeat Customer Insights now tracks how a customer was acquired. This article will explain how it translates Shopify’s data into a useful filter. First order sources Every order in Shopify includes the order’s source. On some orders it’s a name like pos or web but others it’s just a number like 346542. This data is …
When Facebook goes down, does it drag your Shopify store down with it?
It’s important to attract customers using more than one marketing channel. In March 2019 the entire Internet saw Facebook suffer an outage. This also took down Shopify’s Facebook, Messenger, and Instagram sales channels, effectively stopping any traffic and sales from them. If that was the only marketing channel you used, you probably had a horrible …
Co-marketing during the slow periods to boost traffic and sales
Yesterday I went out to lunch to a local food cart pod. (Food carts are a big thing here in Portland) Normally during the middle of winter, their business slows overall but some still stay busy due to the foods they offer. This week two of the carts joined forces and were offering a joint …
How to select the next tactics to grow your Shopify store
When you’re ready to grow your Shopify store it can be overwhelming to pick the tactics you’ll use for that growth. Here’s a process you can use. It’s designed to be simple, flexible, and give you a few ways to win. First, define what you mean by growth. Does that mean doubling your sales by …
When your customers don’t know you even exist
My phone battery started failing. It would lose the first 20% within 30 minutes of unplugging it in the morning, followed by another 40% by noon. That’s about normal for iPhones as they age but I really didn’t want to buy a new one. In the past I’ve ordered kits to replace the battery and …
How to increase search traffic to your Shopify store using the rankings you already have
How do I get more search traffic from Google? I get asked this question almost daily now. The standard answer is to do SEO and build more links. Then you’ll rank higher and get more traffic. That’s a great strategy but it misses on one thing. Not all search results are created the same. You …