Tag: customer acquisition

Do you know where your Shopify store sales actually come from?

Sometimes I’ll hear stories about a new marketing channel and how amazing it is, but then there’s no sales data to back it up. It just "feels" good (read: fun to use). It’s similar to how much social media is talked up as an email marketing disruptor, but then (not) surprisingly when you look at …

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When Facebook goes down, does it drag your Shopify store down with it?

It’s important to attract customers using more than one marketing channel. In March 2019 the entire Internet saw Facebook suffer an outage. This also took down Shopify’s Facebook, Messenger, and Instagram sales channels, effectively stopping any traffic and sales from them. If that was the only marketing channel you used, you probably had a horrible …

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How to select the next tactics to grow your Shopify store

When you’re ready to grow your Shopify store it can be overwhelming to pick the tactics you’ll use for that growth. Here’s a process you can use. It’s designed to be simple, flexible, and give you a few ways to win. First, define what you mean by growth. Does that mean doubling your sales by …

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When your customers don’t know you even exist

My phone battery started failing. It would lose the first 20% within 30 minutes of unplugging it in the morning, followed by another 40% by noon. That’s about normal for iPhones as they age but I really didn’t want to buy a new one. In the past I’ve ordered kits to replace the battery and …

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