Tag: customer analysis

Find out which marketing campaigns are your keepers

With the holiday rush and any post-holiday orders over, now’s a good time to dig into your results. Ideally you tracked your traffic and orders which will make things easier (e.g. Google’s UTM codes). Even if you didn’t, you might be able to look at the timing of orders to see which campaigns where active. (And …

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Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a visual view of the same data and will let you drill down into the details for each …

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How chasing squirrels can teach you customer behavior

I planted a bunch of fava beans to grow through autumn, winter, and into the spring. The first ones started coming up okay with no problems. But the last set of seeds were in the ground for only a day before the squirrels started to dig them up. I tried a bunch of ways to …

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How the RFM analysis scores customer behavior from 1 to 5

A customer was asking about how the RFM scoring in Repeat Customer Insights works: How are your coming up with your recency, frequency, and monetary scores of 1-5? All three of the RFM scores are based on five groups of 20% of your customer base (called quintiles). Recency is based on when they last ordered. …

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Keep your Shopify store out of the digital shredder

Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn’t help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized statements and claims that target …

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Have conversations with customers to learn what they really need

When was the last time you had a conversation with a customer? Your customers are a rich source of content, marketing, and product ideas but many businesses try to isolate their customers like unwanted puppies. That doesn’t mean you have to handle all of the customer service or sales. That means every now and then …

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How to assemble a VIP customer list in Shopify

You know it’s important to reward your best customers. Before that can happen, you need to know who they are. The first step is to define what you mean by best customers. Are these customers who have spent the most? Referred the most people to your store? Or bought several times? Getting clear with this …

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The complexity of using survey data for decision making

Last week I was helping someone dig through self-reported survey data to try to find some interesting metrics to report on. Oh boy was that complicated… Even ignoring the self-reporting aspect, the responses were so complex that it took forever just to understand the results of a single question. Even then, we got sidetracked into …

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Segment based on what customers do, instead of what they say

Individual customer behavior is hard to detect. People say the craziest things sometimes and trying to make sense of it will be frustrating. But when you can look at groups of customers, trends and patterns can appear. Customer segmenting tries to group similar customers together. It can be by demographics, location, behavior, or anything else. …

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Pretty bad predictions: Portland snow in summer

While waiting at the dentist recently, my phone alerted me about some snow starting. In Portland. In summer. When it was 59 F outside. Predicting the weather is difficult but there are rare predictions and crazy predictions. Predicting snow at sea level when it’s 59 is a crazy prediction. That’s why it’s best to double …

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