Tag: customer behavior

Deciding to close a weak product line based on customer behavior

At some point the time comes to consider closing a weak product line. The best reason is when that product just isn’t creating good orders or customers. It might sell okay but the customers who buy it aren’t coming back and buying again. Before you decide, check on your data. Not just product sales data, …

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Fighting back weedy customers

Yesterday I trimmed a neighbors hedge that’s right on our property line. It’s an aggressive grower so I have to do it every year. This year, there was a good two to three feet of overgrowth. I remember last year I only did a halfway job, intending to come back later and do a second …

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Use your data exports to learn how your store evolves

Another benefit of taking regular exports from your Shopify store is that you can look back at the old data and do some data analysis on it. Data changes often over your store’s lifetime and while you might have historic data, sometimes that historic data gets updated over time so it’s impossible to see how …

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Behavior changes in the flock

Since about mid-February we’ve been talking a family walk every weekday. Shortly after we started, the kiddo found a house with a flock of adolescent chickens. Early on they were just large fluffy chicks. Now they are looking like mini-chickens and starting to show different behaviors. They went from running up to the fence and …

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Start improving customer reorder behavior

Changing customer behavior can be difficult but it pays off. Let’s take an example customer. Say they spend $76 on average and order every 2 months (60 days Customer Purchase Latency). They’ll have six orders in a year for $456 spent in your Shopify store. What if you speed up their orders so they order …

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Noticing changes in behavior over time

We started going for a daily walk around noon. It’s only been a few weeks now but it’s a nice change of pace and something to look forward-to each morning. The past week I’ve been switching away from heavy winter clothing to lighter clothing. Almost sandal weather again, but alas… not quite yet. The walk …

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Find out if your holiday customers stuck around

We’re now a few months post-winter holiday. That’s plenty of time to see if customers acquired back then end up becoming repeat customers or if they are stuck as new customers. It’s common for holiday-acquired customers to buy and then disappear. It’s rare for them to stick around and make a second purchase. If they …

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How you sell will influence behavior

How you sell your products can be just as important as what you sell. Do you sell rock band shirts from the back of your van in the parking lot of a concert? Or do you sell them from inside the venue? Are you online-only or do you have a storefront with a half-pipe and …

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