Tag: customer behavior

Limiting stockout impacts on long-term customer behavior

There’s been a lot of news around stockouts right now. Stockouts suck for everyone. Your store loses the sale. Your suppliers lose the order. The customer is disappointed. Hoarders might benefit in the short-term but if their timing is wrong, they have to figure out how to unload a shed full of toilet paper. Literal …

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Observe, measure, and test your way to better results

Last year I had problems with squirrels digging up and eating most of my fava beans. This year, upwards of 10x more fava beans are growing with no squirrel trouble. What changed? I tested a new process. Last year I planted most of the beans while the squirrels were digging and hiding food for winter. …

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How does your customer base evolve from month to month?

With December here, now is a good time to look at how November changed your customer base. Are more customers becoming loyal and frequent buyers? Or are more defecting and not coming back? Are customers spending more money in each order, or less? The month-by-month Customer Grids in Repeat Customer Insights can make this easy …

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Taking Black Friday customers from a competitor

Convincing a customer to order early from your store can shift that order from a competitor. If a customer hasn’t decided where to place their order or they are shopping around, you can win their order by having your Black Friday deals early. Especially if your competitors sell the same product or a close substitute. …

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Convince customers to place early holiday orders

With the start of the holiday season imminent, you might want to consider starting early. By getting some customers to order now, before the main rush, you’d be able to spread out the ordering spikes. That means less daily volume of orders to process, less risk of stock-outs, and a more steady cashflow through the …

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Improve your customers for the long haul

This year the garden has been yielding so-so. Some plants are crazy productive (tomato, kale) while others failed (spinach) or grew slowly (lettuce, potato). It makes sense though. This is the first year for most of it and the second year for the rest, so the soil and ecosystem as a whole is still new. …

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Get an extra early order from new customers

I harvested the last of my garlic yesterday (44 bulbs in all). Some are good size, most are a bit smaller than I’d hoped (not enough water, poor soil). But a third of them were planted in free space, nestled in-between other plants and squeezed in where nothing else would fit. Extra harvest, no extra …

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When you wish upon a list

One feature that regular customers use more than one-off customers is a wishlist. Your browsing shoppers might just use a tab or two to keep track of which products they want to buy. Most will end up leaving or buying in that session though. For your regular and repeat customers though, there are a lot …

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Missing shipping info can mess with your customer metrics

I’ve been ordering from a bunch of stores recently and one thing that keeps happening is missing shipping information. Some mention it right upfront, usually on the product page or on a dedicated shipping page. But others hide it until checkout, one was even on the very last step with the payment details. That means …

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Even a considerable discount might not motivate a buyer

A small publisher just emailed me a 35% off coupon for their online store. They happen to have a book I wanted so I compared them to Amazon. Amazon’s price was $29.16 while the store’s list price is $34.95 plus $7.50 shipping for $42.45. Even with the 35% coupon the price drops to $27.72, only …

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