Tag: customer behavior

How a giveaway delayed or lost my order

Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready to order a couple of …

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The art of changing a customer’s behavior with triggers

This last week I received an email that my desktop backups weren’t running. (Don’t worry, this has nothing to do with my apps or servers. This is my personal desktop) When I was young I lost a lot of school work because of a computer crash and didn’t have a backup. Since then I’ve built-up …

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How attention melts the snow

This weekend we finally had the last of the snow melt away. Even though we’ve had above freezing temperatures all week and a bit of sun, there were some areas that were still covered a week after the storms left. All due to angles. The snow fell downward but due to the winter sun, some …

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Use your off-season to invest in assets for the busy season

Come spring it’s going to get busy around here as I get the garden ready again. To save time I started some seeds outside in the cold, rainy winter. Couple of weeks in and some have already sprouted, even during a freeze. This works for a few plants, especially native seeds, but not all. But …

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Post-holiday slump or post-holiday bump

With January closed out, it’s time to look back and see how customers acquired during the holidays have been behaving. Have they reordered yet? Are they opening and clicking links in email? Basically, have they converted into a regular customer yet or are they still just a one-off holiday buyer? Repeat Customer Insights has a …

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Dig your holes before the trees arrive

Over the next two weeks we’re going to start having a bunch of trees, shrubs, and other plants delivered. Many will be bareroots so they’ll need to be planted immediately or as soon as possible when they arrive. But we have no control over when they’ll be shipped or delivered. To speed things along we …

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Would you like some chai with your sugar?

I’m not a coffee drinker. I’m more of a chai and tea drinker. I’ve got a routine down where I make a cup of chai each morning. Warm days it’s a cold drink (not iced), cool days it’s a warm one. Some days I’ll have a second cup in the afternoon but usually only a …

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Create the right environment to grow customers

I planted quite a bit of garlic in our newest garden beds that have been quite fertile. I had some leftover so I planted some in our old lawn that was recently covered with cardboard and wood chips. The garlic in the garden beds is mostly up after two weeks. But the lawn only has …

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