Tag: customer behavior

Improve your customers for the long haul

This year the garden has been yielding so-so. Some plants are crazy productive (tomato, kale) while others failed (spinach) or grew slowly (lettuce, potato). It makes sense though. This is the first year for most of it and the second year for the rest, so the soil and ecosystem as a whole is still new. …

Read more

Get an extra early order from new customers

I harvested the last of my garlic yesterday (44 bulbs in all). Some are good size, most are a bit smaller than I’d hoped (not enough water, poor soil). But a third of them were planted in free space, nestled in-between other plants and squeezed in where nothing else would fit. Extra harvest, no extra …

Read more

When you wish upon a list

One feature that regular customers use more than one-off customers is a wishlist. Your browsing shoppers might just use a tab or two to keep track of which products they want to buy. Most will end up leaving or buying in that session though. For your regular and repeat customers though, there are a lot …

Read more

Missing shipping info can mess with your customer metrics

I’ve been ordering from a bunch of stores recently and one thing that keeps happening is missing shipping information. Some mention it right upfront, usually on the product page or on a dedicated shipping page. But others hide it until checkout, one was even on the very last step with the payment details. That means …

Read more

Even a considerable discount might not motivate a buyer

A small publisher just emailed me a 35% off coupon for their online store. They happen to have a book I wanted so I compared them to Amazon. Amazon’s price was $29.16 while the store’s list price is $34.95 plus $7.50 shipping for $42.45. Even with the 35% coupon the price drops to $27.72, only …

Read more

Watching Memorial Day weekend to monitor the recovery

With Memorial Day weekend coming up, stores are going to get a preview of how customer behavior has been changed from the pandemic and shutdowns. Some stores and segments might see their usual spike, while others might not notice anything at all. This can be a preview of the remainder of the year and the …

Read more

How different discount strategies can change customer behavior

A Repeat Customer Insights customer was asking about how to combine the automatic segments with a discounting strategy they’re considering: We want to offer larger discounts for vip and loyal customers, smaller more frequent discounts for low aov or average customers etc Discounting can have a major influence on customer behavior and has the potential …

Read more

How often does customer behavior change?

I was asked recently: How often does customer behavior change? Every day. Every day new people can decide to become your customers. Every day current customers can decide they are happy with your products and check back to see what you’re selling. Every day past customers can decide to try out a competitor. Not every …

Read more

How a giveaway delayed or lost my order

Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready to order a couple of …

Read more