Tag: customer behavior

Think longer-term when it comes to your customers

This weekend I started cleaning up the garden beds for winter. A big job is adding compost to the soil so over winter and into spring it can feed the soil. The problem is that I didn’t create enough compost this year. The first batch I used elsewhere so I’m missing 1/3rd of what I …

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Create a goal for each promotion

When you’re running a promotion or a sale, you should be have a clear goal. Perhaps your goal is to get new customers. Then you might want to incentivize the first order or a mailing list signup. Or perhaps you want to clear out inventory. Then you might want to deeply discount some products or …

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Stop losing potential repeat customers after their first purchase

Even if you’ve had a slow year so far, there’s still a lot of opportunities to turn it around over the next months. One big hole I see in a lot of Shopify stores is how they treat their newly purchased customers. Many stores rely on Shopify’s confirmation emails and then will either dump the …

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Measuring which new customers should be placing their second order soon

One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers. The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon. Only a percentage of these customers will order on their own. You can …

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Digging into customer details to find your best customers

It’s been a busy month for Repeat Customer Insights development with a bunch of new features and analyses getting released. Eagle-eyed customers will notice the New Feature banners but I want to share them in detail. First up is the new customer details page. Every customer in your store will have one of these. You’ll …

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Measure customer loyalty to make better decisions

As I harvest veggies from the garden I weigh and keep track of them. It takes some extra work but the benefits are worth it. Measuring lets me use that data to decide what to keep growing, what to grow again, and what to ignore. For example, so far this year I’ve planted two different …

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Deciding to close a weak product line based on customer behavior

At some point the time comes to consider closing a weak product line. The best reason is when that product just isn’t creating good orders or customers. It might sell okay but the customers who buy it aren’t coming back and buying again. Before you decide, check on your data. Not just product sales data, …

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Fighting back weedy customers

Yesterday I trimmed a neighbors hedge that’s right on our property line. It’s an aggressive grower so I have to do it every year. This year, there was a good two to three feet of overgrowth. I remember last year I only did a halfway job, intending to come back later and do a second …

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Use your data exports to learn how your store evolves

Another benefit of taking regular exports from your Shopify store is that you can look back at the old data and do some data analysis on it. Data changes often over your store’s lifetime and while you might have historic data, sometimes that historic data gets updated over time so it’s impossible to see how …

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Behavior changes in the flock

Since about mid-February we’ve been talking a family walk every weekday. Shortly after we started, the kiddo found a house with a flock of adolescent chickens. Early on they were just large fluffy chicks. Now they are looking like mini-chickens and starting to show different behaviors. They went from running up to the fence and …

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