While shopping last week I saw a store selling pre-assembled gift bags. The bag was already expanded and filled with tissue paper so you could buy it along with your gift and be done. Contrast that with how I always remembered doing it: buy gift buy box of gift bags because they weren’t sold individually …
Tag: customer experience
Every bit of friction loses sales for your Shopify store
We’ve been ordering produce from a local wholesaler for a few months now. They have flat-rate next-day delivery and are 3 miles away so it makes sense to order bulky things from them instead of getting smaller quantities from our regular grocery store. The problem is that since their business is setup as a wholesaler, …
Tiny Tip: Find out where your theme is causing the majority of your customers to walk away
Last year around this time I wrote a few Tiny Tasks. They distilled my advice into quick things you can do while in the middle of the busy season. They were well received so I’m going to start those back up, starting with today (but with a better name). Today, get out a piece of …
Trashing old Shopify code that slowed down conversions
With my Shopify customers’ getting ready for their busy season, I’ve scheduled time to work on smaller tasks that have been put off. Many of these are optimizations to my business processes and systems to make things run smoother. One was to remove the AdRoll retargeting code I was using. Running ads for my apps …
Testing your customer’s experience with your Shopify store will be profitable
This week I was talking with a customer who uses some AMP app in Shopify. The app was doing some things right SEO-wise but conversions-wise it had room for improvement. The checkout process was a huge one. The store enabled some of the accelerated checkouts like PayPal and Google Pay which can help conversions. But …
Promising the world, but only delivering 54%
We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as living space. If you can …