Tag: customer lifetime value

Using customer lifetime values for fun and profit

While you have to be careful averaging customer lifetime values (CLTV), they can be very useful when you keep them associated with the individual customer. Knowing how much each customer has spent is a great way of segmenting. Customers who spend a lot will tend to share behavior, while same as customers who spend very …

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The impact Repeat Purchase Rate has on your customer’s lifetime value

Customer lifetime value (CLTV or LTV) is a good metric to watch. Unlike the average order value, CLTV takes into account your customers’ repeat orders. Usually when your store’s overall CLTV goes up, good things are happening. In my experience with repeat customer funnels, there’s another great metric: repeat purchase rate (RPR). Repeat purchase rate …

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