Tag: customer loyalty

Find the most loyal customers in your Shopify store

I’m frequently asked how a Shopify store can find their most loyal customers using Repeat Customer Insights. There are two options: The Recency-Frequency (RF) Grid measures customer loyalty and organizes your customer base into ten segments. Focus on the Loyal, VIP (RF), and Potential Loyal segments. Each segment can be zoomed in on to see …

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Assume all of your Shopify customers started out loyal

A lot of stores try to convince their customers to become loyal. There’s loyalty programs, incentives, offers, deals… the list goes on. What if you had the attitude that all of your customers started out loyal but something your store did lost their loyalty. Maybe the product wasn’t as good as they were lead to …

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Ensure you’re keeping your most loyal customers

Once you start measuring your most loyal customers (like the VIPs and Above Average customers), you’re able to do a lot with the metrics you collect. One that I find useful is to graph how many loyal customers you have over-time. This lets you easily see trends and loyalty problems. In a healthy store that’s …

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Measuring loyalty by how often customers order

Ordering frequency is another predictor of customer loyalty. RFM measures this with the middle component, Frequency. That means customers with a score of 4 or 5 there are more likely to be loyal but there’s another method I also include in Repeat Customer Insights. First, find out your Average Orders per Customer. This will show …

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Finding customers with Above Average loyalty

Yesterday I wrote about finding your most loyal customers, the VIPs. You have plenty more degrees of loyal customers though. Some are past VIPs. Some are upcoming VIPs. Some are loyal but not as strong as your VIPs. Finding out who these loyal customers are can be more difficult than VIPs but RFM gives us …

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Finding your most loyal customers, the VIPs

The RFM analysis that I use with Repeat Customer Insights gives each customer three scores from 5-to-1 based on how the customer ranks. Customers who have all 5’s are your very best customers, what I call the VIPs. These are customers who have ordered recently, have placed the most orders, and have spent the most …

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Getting a look at your loyal customers

There’s no single loyalty metric so you’re forced to figure out which works best for your store. For the longest time Repeat Customer Insights has used RFM to measure loyalty, but even within RFM there are different metrics. Raw Frequency? 2-D intersections? 3-D intersections? Modified Frequency? Tripwires? Custom grading algorithm? It can get complicated to …

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Focus on which customers are loyal

The Who Are Loyal Focus Page in Repeat Customer Insights is focused on showing you which customers are showing signs of loyalty. It combines multiple analyses from the app into one page to let you see who your loyal customers are. Focusing on loyal customer is more efficient Knowing who your loyal customers are is …

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