Tag: customer loyalty

Non-financial rewards for your most loyal customers

When you’re trying to reward your most loyal customers, it’s common to give a discount to free product. There are non-financial rewards you can give too: early access to new products free guides, manuals, or other educational products invitations to events (physical or virtual) creating case studies or interviews of customers priority customer service All …

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Advertising: the ghost of the fourth quarter

Halloween. A night of spooky costumes and frights. But for Shopify stores, the next two months could be even more frightful. A(nother) holiday season with lots of uncertainty lurking in the shadows. This years problems: inflation, worker shortages, and (still) shipping and supply chain issues. These bigger issues aren’t going to be solved by you, …

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Start improving your repeat customer loyalty asap

If you want to have more repeat customers in 2023, now is the time to work on them. The sooner the better. Repeat customers don’t just happen. They’re a result of the actions and systems you setup before they even show up to your store. Improving one part now might help some customers you already …

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Leaking new customers out of your funnel

The rains started here for the season which gave me the opportunity to test out a new rain gutter system I setup. Instead of a standard downspout that bends toward the wall and then goes into the sewer, I setup one that feed into a flexible tube that waters the garden bed. The hope was …

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Give loyal customers early access to new products

One way to reward your most loyal customers is to give them a chance to order or pre-order your new products before the general public. First you have to identify which customers are the most loyal. You might use Shopify, Repeat Customer Insights, or your own custom algorithm for that. You’ll need to then match …

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Customer loyalty goes both ways

I’ve written how many companies overlook and end up screwing over their long-term repeat customers. Last week another large business screwed over my account. They decided to raise their prices and cut 75% of what features of my plan had. I had the option to pay 50% more for 1/4 of what I had or …

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When should you add freebies to an order

Adding bonus gifts to orders is a way to build up customer loyalty. Done right, the customer can feel like you’re over-delivering value and there’s a touch of surprise. Deciding when to add bonus gifts can get complicated through. The simple decision is every time. If your bonuses are inexpensive and you have enough to …

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Silent Defectors

“If our customers didn’t like our products, they’d let us know” “We don’t get any complaints about that so it’s not a problem” “Customers aren’t buying again but won’t say why” These are all signs of silent defectors. The vast majority of customers who aren’t satisfied with your products will just leave and never buy …

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Find the most loyal customers in your Shopify store

I’m frequently asked how a Shopify store can find their most loyal customers using Repeat Customer Insights. There are two options: The Recency-Frequency (RF) Grid measures customer loyalty and organizes your customer base into ten segments. Focus on the Loyal, VIP (RF), and Potential Loyal segments. Each segment can be zoomed in on to see …

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