Tag: customer purchase latency

For more repeat customers, focus on decreasing Customer Purchase Latency

When trying to increase customer reorders, you’ll want to try things that improve customer behavior. One behavior metric that works well is Customer Purchase Latency. This is the time between orders, usually a number of days. If customers order every 100 days on average, you make a change, and they are now ordering every 90 …

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Using Average Latency for customer defection detection in Shopify

Recently a Repeat Customer Insights customer was asking about customer defection. By default, RFM is used for detecting customer defections (specifically, low Recency scores) but other metrics can be used too. Average Latency is a good next step for defection detection. It can add a finer view on if a customer is active or defected …

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Planning when to use harder sales messages in a campaign

Some marketing campaigns include an arc where each contact gradually moves the customer along a path. Welcome Campaigns use this heavily, along with email courses (“opt-in to learn 9 ways to make your widgets go bang”). In those it’s usually clear when you should start selling harder. Usually near the end once the customer has …

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What repeat customer metrics to compare at year-end

Going into the end of the year you’ll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value – good if it stays consistent or has gone up. Great if that happens while total sales have gone up. Repeat Purchase Rate …

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How Average Latency is underused by Shopify stores

Recently I added the Average Latency metric to Repeat Customer Insights. Latency is the time between events for a customer, specially purchases. For example, if Sally placed two orders 10 days apart then their Latency would be 10 days. The app has always reported on the Average Latency in the order sequences, e.g. 10 days on …

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Purchase Latency: measuring the time between repeat orders

Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is 46 days on average after the …

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