When trying to increase customer reorders, you’ll want to try things that improve customer behavior. One behavior metric that works well is Customer Purchase Latency. This is the time between orders, usually a number of days. If customers order every 100 days on average, you make a change, and they are now ordering every 90 …
Tag: customer purchase latency
Using Average Latency for customer defection detection in Shopify
Recently a Repeat Customer Insights customer was asking about customer defection. By default, RFM is used for detecting customer defections (specifically, low Recency scores) but other metrics can be used too. Average Latency is a good next step for defection detection. It can add a finer view on if a customer is active or defected …
Planning when to use harder sales messages in a campaign
Some marketing campaigns include an arc where each contact gradually moves the customer along a path. Welcome Campaigns use this heavily, along with email courses (“opt-in to learn 9 ways to make your widgets go bang”). In those it’s usually clear when you should start selling harder. Usually near the end once the customer has …
What repeat customer metrics to compare at year-end
Going into the end of the year you’ll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value – good if it stays consistent or has gone up. Great if that happens while total sales have gone up. Repeat Purchase Rate …
How Average Latency is underused by Shopify stores
Recently I added the Average Latency metric to Repeat Customer Insights. Latency is the time between events for a customer, specially purchases. For example, if Sally placed two orders 10 days apart then their Latency would be 10 days. The app has always reported on the Average Latency in the order sequences, e.g. 10 days on …
Purchase Latency: measuring the time between repeat orders
Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is 46 days on average after the …
Using customer behavior data to decide when to start your holiday marketing
With the summer winding down, murmurs of the Black Friday / holiday season have started up. While you should definitely be preparing ahead of any busy season, when to actually scale up your marketing is different for each store. One easy way to ballpark when to start is to look at your Customer Purchase Latency. …
Why both short and long-term ranges are useful for tracking your Repeat Purchase Rate
A Repeat Customer Insights customer emailed: In LATENCY ANALYSIS report when I see 2019 Quarter 4 for instance, the repeat purchase rate is encapsulated within that quarter or includes "up to today"? The report shows the behavior of customers who ordered within the time period. So for 2019 quarter 4 that’s from October 1st through …
How the Customer Purchase Latency metric can guide subscription frequency in your Shopify store
When Shopify stores first start selling subscriptions, they default to once a month. Or they copy Amazon and offer a few monthly subscription offers. That’s fine to start but there’s a better way. You can use a metric called the Customer Purchase Latency to see how often customers actually are re-ordering. Not only that but …
Spotting reordering problems in you Shopify store with Customer Purchase Latency
Repeat Customer Insights will detect and make suggestions based on your store data. A recent addition was to detect higher customer purchase latencies. This means that if your customers are taking a long-time to reorder, the app will make note of where and when it’s happening. What causes high customer purchase latencies? Long latencies can …