Recently I added the Average Latency metric to Repeat Customer Insights. Latency is the time between events for a customer, specially purchases. For example, if Sally placed two orders 10 days apart then their Latency would be 10 days. The app has always reported on the Average Latency in the order sequences, e.g. 10 days on …
Tag: customer purchase latency
Purchase Latency: measuring the time between repeat orders
Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is 46 days on average after the …
Using customer behavior data to decide when to start your holiday marketing
With the summer winding down, murmurs of the Black Friday / holiday season have started up. While you should definitely be preparing ahead of any busy season, when to actually scale up your marketing is different for each store. One easy way to ballpark when to start is to look at your Customer Purchase Latency. …
Why both short and long-term ranges are useful for tracking your Repeat Purchase Rate
A Repeat Customer Insights customer emailed: In LATENCY ANALYSIS report when I see 2019 Quarter 4 for instance, the repeat purchase rate is encapsulated within that quarter or includes "up to today"? The report shows the behavior of customers who ordered within the time period. So for 2019 quarter 4 that’s from October 1st through …
How the Customer Purchase Latency metric can guide subscription frequency in your Shopify store
When Shopify stores first start selling subscriptions, they default to once a month. Or they copy Amazon and offer a few monthly subscription offers. That’s fine to start but there’s a better way. You can use a metric called the Customer Purchase Latency to see how often customers actually are re-ordering. Not only that but …
Spotting reordering problems in you Shopify store with Customer Purchase Latency
Repeat Customer Insights will detect and make suggestions based on your store data. A recent addition was to detect higher customer purchase latencies. This means that if your customers are taking a long-time to reorder, the app will make note of where and when it’s happening. What causes high customer purchase latencies? Long latencies can …
Using latency to detect defecting customers in your Shopify store
Detecting defecting customers is a valuable step in optimizing a Shopify store’s revenue. If you can find and predict when a customer decides to buy from your competitor, you can try to preempt that and bring them back to your store. Even capturing a small percentage of those customers can be profitable. The difficultly is …
The difficulties when customers only order once a year from your Shopify store
Using your Customer Purchase Latency is a good way to detect defecting customers but it has its drawbacks. Especially with products that are very durable and have long buying cycles. An example I’ve used in the past are my running sandals. Unlike regular running shoes, they have lasted for years so the purchase latency will …
Using order sequencing to better understand customer behavior
Recently a Repeat Customer Insights customer was asking what were the order counts in Customer Purchase Latency analysis. In there the orders are "sequenced" for each customer and then aggregated by that order sequence along with other aggregate metrics. Simple right? Just joking… An example is easier to understand: Say you had only one customer, …
Creating a sales forecast for your Shopify store using Customer Purchase Latency
Today I want to teach you a bit about how to use your Customer Purchase Latency and campaign results to predict the future. No crystal ball required. Let’s use the data below as an example (if you have Repeat Customer Insights installed, feel free to follow along by looking at your own numbers) The first …