Tag: customer purchase latency

Applying customer latency to a straightforward marketing campaign

Portland got hit pretty hard by snow and ice this winter. One problem was that the temperatures kept fluctuating so we had sheets of ice covering everything. The other day I got this in the mail What is really interesting about this is the copy and the timing. Specifically this part: Symptoms can be delayed …

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Predicting when your customer will buy again

When you can find when a customer will make another purchase in your ecommerce store, you can use that knowledge to increase your store’s revenue and decrease it’s inventory costs. Individual customer behavior is impossible to predict but when you’re looking at your customer base as a whole, you can draw some conclusions and make …

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Switching to a metrics-based approach to ecommerce marketing

Growing your ecommerce business can be difficult, especially in the beginning when you don’t have much to go on. From generating traffic by hand by convincing bloggers to review or mention your product, to blowing thousands of dollars on ads that still aren’t converting. Fake it until you… break it? A lot of ecommerce stores …

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When should to email your customers to get repeat purchases?

I had a question the other day: When should I email my customers to encourage repeat purchases? As many as the relationship takes Ideally you’ll be contacting your customers many times after their purchase in order to build a relationship with them But to quickly drum up sales you can use something called customer purchase …

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Calculating customer repeat purchase timing for a single customer

At a certain point it can be difficult to understand what your customers are doing in your Shopify store. You’re getting orders, shipping products and managing support every day, but you are having a difficult time connecting the orders to actual customers, let alone figuring out how those customers behave. Behavior is an important quality. …

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