Tag: customer retention

Too busy for customer retention

I heard from a Shopify store that they are too busy for customer retention because all their time is focused on customer acquisition. They didn’t realize that they were the ones creating the problem with their business. When you ignore customer retention, customers will leave. Some might stick around but those will be the minority. …

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Is it cold in here?

It’s starting to get cooler here as we get into autumn. Cool, but not quite cold yet. You know, that borderline area where you might turn the heat on for a bit but it’s not quite needed all the time yet. This year we also replaced our central heat with per-room heaters. They’ll be more …

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What will you do to keep customers this week?

One of the primary functions of your business should be to keep customers you’ve already won. Existing customers are easier to entice to buy again (e.g. 27% vs 3% conversion rates), they spend more, and you’ve already built-up some measure of trust with them. Every week you need to be thinking of how you’re going …

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Analyze how your holiday customer behavior was different

Ah, September. This has been one of the longest and one of the shortest years ever. Now would be a good time to start to analyze the customer behavior of last year’s holiday shoppers. Did you have a lot of one-time buyers from the holidays? How many stuck around and bought again? Are they still …

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No way to ignore it, you have to send that email

If you want repeat customers, you have to email them. Sure some might come back on their own or when they see you on social media. But you’ll have no control when that happens. Sending an email, even a simple one, will let you decide when you want customers to come back to your store. …

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It’s time to shift into brand building

With the winter holidays over, now’s the time to start nurturing your new customers. They’re probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer’s experiences, proactive customer service. Keep it up during the post-holiday slump and eventually they’ll come back and …

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Do you review your reviews for review purposes?

Product reviews are a solid strategy to boost social proof and trust. But how often do you review your reviews? I’m not talking about a moderation strategy or responding to negative reviews. I’m talking about, how often do you look at your reviews as a way to better understand your current customers, with an eye …

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My #1 tip to improve customer retention for Shopify

Yesterday I was asked by an author for a quote about retention that I wanted to share: What is your #1 tip to improve customer retention for an eCommerce store? Make sure you’re sending emails to new customers that eventually leads them to make a second purchase. Don’t assume they’ll come back, they won’t. This …

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