Tag: customer segmenting

Giving away too much revenue due to a segmenting mistake

The other day I received an offer to fill out a survey to get 10% my next order at a store I buy from frequently. Minutes later, I got a second offer but this time for 15%. Same email. Same survey. Sent to my same email address. Different discount. Of course I used the 15% …

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Use customer segmenting to give customers what they want

Portland just finished a record-setting heat wave. My potato plants didn’t fare well. The majority of their vines died off so it was an early harvest. But my tomatoes… in three days time they about doubled in size and I’ve been having to prune them almost daily. Even though the plants are similar (same plant …

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How your customers automatically decay with RFM

RFM scores are built from three components: Recency, Frequency, and Monetary. Though they are scored the same, they act differently. Recency is an odd one and can look the most chaotic for some. That’s because Recency will start to decay from the moment a purchase is made and get lower and lower until the customer …

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How is a Shopify customer assigned automatic segments?

Recently a subscriber was asking how the Customer Grid in Repeat Customer Insights knows which segments to give to each customer. There are three Customer Grids in the app: Recency-Frequency (RF) Grid Frequency-Monetary (FM) Grid Recency-Monetary (RM) Grid Each grid combines two parts of the RFM scores. One score is for the vertical columns, one …

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An ACME catalog of customer segmenting options

There are an infinite number of ways to segment customers. Repeat Customer Insights includes a few of the more effective ones. Which methods you use will depend on your goals and to a lesser extent, your brand. Here’s a few off the top of my head that cover: how recently they’ve ordered how many orders …

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Run a sale next week in your Shopify store

Every now and then it can be useful to run a sale. Especially during a slump. You’ll get a quick infusion of cash, be able to clear out some inventory, and the activity can pull you out of your slump. They’ll work for most brands, though some might want to avoid discounting and spin it …

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Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a visual view of the same data and will let you drill down into the details for each …

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