Tag: customer segmenting

Most valuable 80/20 customer segments for your Shopify store

As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights’ Customer Grids is about 4% of your customer base. (The grid isn’t strictly 4% though due to how the algorithm works but it’s good for a rule of thumb). That …

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See how your customer segments have changed with the Customer Grid History

There’s been a suite of analyses I’ve wanted to add to Repeat Customer Insights since first reading them. I quietly launched the first back at the beginning of September but I’ve been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already. I’m calling it the Customer Grid History and it’s …

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Adapt your marketing to avoid your worst customers

At some point it’s not worth it to market to some customers for reorders. They might be unresponsive. They might be chronic returners. Or they might just cost too much to reach so even when they do order, you’re not turning a profit. Your limit will depend on how much it costs to reach them. …

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Giving away too much revenue due to a segmenting mistake

The other day I received an offer to fill out a survey to get 10% my next order at a store I buy from frequently. Minutes later, I got a second offer but this time for 15%. Same email. Same survey. Sent to my same email address. Different discount. Of course I used the 15% …

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Use customer segmenting to give customers what they want

Portland just finished a record-setting heat wave. My potato plants didn’t fare well. The majority of their vines died off so it was an early harvest. But my tomatoes… in three days time they about doubled in size and I’ve been having to prune them almost daily. Even though the plants are similar (same plant …

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How your customers automatically decay with RFM

RFM scores are built from three components: Recency, Frequency, and Monetary. Though they are scored the same, they act differently. Recency is an odd one and can look the most chaotic for some. That’s because Recency will start to decay from the moment a purchase is made and get lower and lower until the customer …

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How is a Shopify customer assigned automatic segments?

Recently a subscriber was asking how the Customer Grid in Repeat Customer Insights knows which segments to give to each customer. There are three Customer Grids in the app: Recency-Frequency (RF) Grid Frequency-Monetary (FM) Grid Recency-Monetary (RM) Grid Each grid combines two parts of the RFM scores. One score is for the vertical columns, one …

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