Tag: customer segmenting

Released: compare how your customer segments have changed over time

I’m happy to announce a new Customer Grid analysis for Repeat Customer Insights. Compare Historic Customer Grids A few months back I released the first part of this with the Customer Grid History. That allows you to look back on how your customers were segmented historically in each of the various Customer Grid segments. This …

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Big orders are a distraction from long-term Shopify store success

One thing the RFM analysis will teach you is that the biggest spenders aren’t always the best customers. How recently and frequently a customer buys are more important. Big spenders are nice when they buy but if they are only one-time customers you won’t get much long-term benefit from them. They’ll help you out this …

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Unstick your stuck AOVs

You can make Average Order Value (AOV) more useful by segmenting it. Instead of having one AOV for your store as a whole, you have an AOV for each major traffic source, for each major customer segment, or even for customer cohorts. That’ll give you more visibility into what’s going on with them and let …

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A checklist for building better campaigns

When you’re starting a new campaign, email or otherwise, there’s a checklist of things you need to think about. What’s the purpose of this campaign, for the subscribers? What are they going to get out of it? What’s the purpose of this campaign, for your Shopify store? Who should get the campaign? Either a specific …

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Most valuable 80/20 customer segments for your Shopify store

As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights’ Customer Grids is about 4% of your customer base. (The grid isn’t strictly 4% though due to how the algorithm works but it’s good for a rule of thumb). That …

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See how your customer segments have changed with the Customer Grid History

There’s been a suite of analyses I’ve wanted to add to Repeat Customer Insights since first reading them. I quietly launched the first back at the beginning of September but I’ve been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already. I’m calling it the Customer Grid History and it’s …

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Adapt your marketing to avoid your worst customers

At some point it’s not worth it to market to some customers for reorders. They might be unresponsive. They might be chronic returners. Or they might just cost too much to reach so even when they do order, you’re not turning a profit. Your limit will depend on how much it costs to reach them. …

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Giving away too much revenue due to a segmenting mistake

The other day I received an offer to fill out a survey to get 10% my next order at a store I buy from frequently. Minutes later, I got a second offer but this time for 15%. Same email. Same survey. Sent to my same email address. Different discount. Of course I used the 15% …

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