Tag: customer segmenting

Use your data exports to learn how your store evolves

Another benefit of taking regular exports from your Shopify store is that you can look back at the old data and do some data analysis on it. Data changes often over your store’s lifetime and while you might have historic data, sometimes that historic data gets updated over time so it’s impossible to see how …

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Why RFM has no set points that determine a customer’s ranking

Recently a Repeat Customer Insights was asking about what triggers the RFM scores to change, like from Recency 5 to 4. There are no set points or triggers that move customers from one RFM score to another. Rather, RFM ranks each customer against your customer base as a whole and based on where the individual …

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Segmenting by comparing to your average customer

A simple way to evaluate customers is to compare them to your hypothetical average customer. Has this customer ordered more or less often than the average customer? Does this customer spend more or less in each order than the average customer? Does this customer order sooner or later than the average customer? These sorts of …

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Find the loyal customers who spent the most in your Shopify store

With the release of the RFM score filters in Repeat Customer Insights, there’s more ways you can segment your Shopify customers. One important segment are the loyal customers who have spent the most. Loyal is defined in the app as having recently purchased and have made many purchases. Nothing about their purchase sizes though, which …

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New customer filters for RFM scores released

Repeat Customer Insights now has the ability to filter customers by their RFM scores. Previously the app would use the RFM scores behind-the-scenes but they weren’t shown except in the data export. Great for spreadsheet users, but not great for stores who wanted to browse and explore their customers. I’ve added the option to filter …

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New Customer Grid snapshot to be taken on the 1st

Tomorrow’s the start of a new month and I wanted to give you a heads-up. Shopify stores with Repeat Customer Insights will have their monthly customer segment snapshots taken and saved for analysis on the 1st. This shows up in the Customer Grid, allowing you to look back in time or even compare two different …

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Imperfect optimizations can yield benefits for your Shopify store

One side of our house has a good-sized garden. During spring and summer, it gets a ton of sunlight and heat which helps everything grow well. In winter though, the sun drops to a low angle and basically goes away behind the neighbor’s house. This makes growing anything during the winter really difficult in that …

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Released: compare how your customer segments have changed over time

I’m happy to announce a new Customer Grid analysis for Repeat Customer Insights. Compare Historic Customer Grids A few months back I released the first part of this with the Customer Grid History. That allows you to look back on how your customers were segmented historically in each of the various Customer Grid segments. This …

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Big orders are a distraction from long-term Shopify store success

One thing the RFM analysis will teach you is that the biggest spenders aren’t always the best customers. How recently and frequently a customer buys are more important. Big spenders are nice when they buy but if they are only one-time customers you won’t get much long-term benefit from them. They’ll help you out this …

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