Tag: customer segmenting

Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a visual view of the same data and will let you drill down into the details for each …

Read more

Put a name on it: naming your customer segments

Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn’t easy to remember (and a bit boring to be honest). We brainstormed a few names based on local animals and assigned them to beds. I used as many puns as I could, but …

Read more

Throw your emails into the arena

Based on the number of sale emails I’ve received over the past few days, many people are making a final push to end the year on a good note. While it felt overwhelming, I still received a few emails that have prompted me to place some orders. Some for things I’ve been waiting on. Some …

Read more

The failure of using too large of a group

My daughter’s school called a snow day so classes started two hours late. At her school there was no snow and barely a smattering of ice. But the school district is large enough that it covers a wide area including hills 500 feet above sea level. Right where the snow dropped down to. So while …

Read more

Surviving the relatives

When analyzing your customers, it’s important to compare how they perform relative to the other customers. If you have a customer who has spent $1,000 in their lifetime, would you consider them a good customer? It’s hard to answer that. $1,000 sounds like a lot. But if your average order is $800, that’s not even …

Read more

Customer segmenting for new and smaller Shopify stores

The more customers your Shopify store has, the more valuable customer segmenting can be. But even new and small stores can benefit from segmenting… …when you segment your customers from your non-customers. Both groups have a major difference in behavior, one bought from you and the other hasn’t. That one behavior is a strong indicator …

Read more

Better customer segmenting by looking at more than one analysis

When you’re marketing to your best customers, how do you decide who is the best? Is it based on how much they spend? Or how many times they’ve ordered? Or how long ago they last ordered? Each of those is a component of the RFM algorithm but it doesn’t give you a straight answer. That’s …

Read more

Finding your most loyal customers in Shopify

A Repeat Customer Insights customer recently asked: What is the best report to determine most loyal consistent purchasers? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a more visual report of the same data. Clicking on any of the of grid items will take …

Read more